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Recipe for success from The Cheesecake Factory



The average Cheesecake Factory enjoys food sales of $10.5m per annum.

This is the highest level within the industry.

Some of the reasons for this huge success include:

Expansion plans choice


The Cheesecake Factory currently has 177 locations, but its plan is to eventually reach 300.  However, the company does not simply open up stores in any location.  It undertakes extensive research to find the most opportune sites for its business.  This detailed approach has aided in its success.

Quality

According to a report in The New Yorker in 2012, all the food at The Cheesecake Factory is made from scratch.  There is no mass production and each mouthful of food is the testament to this.  This high level of food quality is the reason why customers return to the store time and time again.  The only item that is not made in-store is the cheesecake, which is produced in a factory within California.

Efficient operations

The kitchen at The Cheesecake Factory is similar to a manufacturing facility.  The prep cooks hand-chop meat, veggies and any required seasoning.  The dishes are then prepared by cooks.  

This method allows for the preparation of fresh food and the dishes are prepared quicker.  The company also makes use of data analytics to predict potential customer orders, which means the efficiency of food use is almost 98%.

Overall appeal

The wide available choice of meals appeals to families as there is something for everyone.  

This brand has succeeded in pinpointing customer’s wants and has mastered the method that keeps them happy and coming back for more.

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