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Racing simulator and Angry Birds in The Mall of Qatar



The developers of a new mall in Qatar knew that they were up against stiff competition.

Shoppers are moving in droves to do more online shopping. It’s fast. The shipping is often free and right to your door. Retail bricks-and-mortar enterprises cannot compete with online prices as they have to cover rent, overhead, stock and more staff. In addition, shoppers who used to love to stroll indoor malls and enjoy the air-conditioned comfort are opting instead for quick and convenient big box stores and ecommerce opportunities.

How to lure them back to retail shopping experiences? Add some entertainment of course! And Qatar’s $825 million-dollar facility has done just that. Among its draws are a digital Formula One race track, Cirque du Soleil-style acrobatics and an Angry Birds activity park. The new mall is expected to open next year.

The Mall of Qatar ‘s developers are hoping that their shopping center located at Al Rayyan adjacent to Education City will be able to take a bite of the shopping dollars from the already  full retail offerings of Doha. The fact that they will be successful is not a given. Commercial realtors have warned that Qatar is already over supplied with retail shopping spaces. Other malls are planned for Festival City and Gulf Mall. This will add to existing shopping malls atVillaggio and City Center malls.

Shem Krey, deputy managing director of the soon-to-be-constructed Mall of Qatar, is not worried. He believes the new younger shoppers will see value in shopping centers that are fun, entertaining shopping experiences. 

The new concept is sort of Epcot Centre meets The Mall of America or Dollywood weds Birch Run. Will it work? Are shoppers now in love with the speed, savings, and convenience of ecommerce likely to return to bricks-and-mortar shopping?Will digital age kids who can have virtual race car and roller coaster experiences online pay admission to have real-time experiences?Time will tell.



More about shopping malls in the United Arab Emirates



Feb 15, 2019, Finland:
Mall of Tripla, the shopping centre that will be opened in Central Pasila in autumn 2019.
Feb 15, 2019, USA:
Brand's first Arizona club to serve as a new community hub for holistic healthy living.
Feb 14, 2019, USA:
Green Growth Brands opened the first of more than 100 shops in American malls selling CBD-infused products.
Feb 13, 2019, United Kingdom:
The fast growing operator of premium outlets reports strong results, boosted by increased footfall and average spend per guest.
Feb 8, 2019, USA:
Bowling, karaoke, ping pong and arcade concept joining AMC Theatres to round out third-floor entertainment zone.
Feb 7, 2019, United Kingdom:
The £72 million construction at intu Lakeside will introduce new restaurants and leisure brands to the southeast of England.
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Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


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