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Racing simulator and Angry Birds in The Mall of Qatar



The developers of a new mall in Qatar knew that they were up against stiff competition.

Shoppers are moving in droves to do more online shopping. It’s fast. The shipping is often free and right to your door. Retail bricks-and-mortar enterprises cannot compete with online prices as they have to cover rent, overhead, stock and more staff. In addition, shoppers who used to love to stroll indoor malls and enjoy the air-conditioned comfort are opting instead for quick and convenient big box stores and ecommerce opportunities.

How to lure them back to retail shopping experiences? Add some entertainment of course! And Qatar’s $825 million-dollar facility has done just that. Among its draws are a digital Formula One race track, Cirque du Soleil-style acrobatics and an Angry Birds activity park. The new mall is expected to open next year.

The Mall of Qatar ‘s developers are hoping that their shopping center located at Al Rayyan adjacent to Education City will be able to take a bite of the shopping dollars from the already  full retail offerings of Doha. The fact that they will be successful is not a given. Commercial realtors have warned that Qatar is already over supplied with retail shopping spaces. Other malls are planned for Festival City and Gulf Mall. This will add to existing shopping malls atVillaggio and City Center malls.

Shem Krey, deputy managing director of the soon-to-be-constructed Mall of Qatar, is not worried. He believes the new younger shoppers will see value in shopping centers that are fun, entertaining shopping experiences. 

The new concept is sort of Epcot Centre meets The Mall of America or Dollywood weds Birch Run. Will it work? Are shoppers now in love with the speed, savings, and convenience of ecommerce likely to return to bricks-and-mortar shopping?Will digital age kids who can have virtual race car and roller coaster experiences online pay admission to have real-time experiences?Time will tell.



More about shopping malls in the United Arab Emirates



Jun 22, 2018, USA:
Mall of America owner is moving ahead, planning to bring the nation’s largest project to South Florida.
May 28, 2018, Poland:
Multi’s Polish flagship project opened its doors to the public.
May 15, 2018, United Arab Emirates:
Waterfront dining, retail, and entertainment attraction brings more lifestyle options to Palm Jumeirah.
May 15, 2018, United Kingdom:
Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone.
May 3, 2018, China:
New DNA Shopping Mall is Leigh & Orange’s (L&O) latest retail project to open.
Apr 23, 2018, United Kingdom:
New World Trading Company has chosen to open its latest venture at intu’s transformational retail and leisure extension.
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Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
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FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
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K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern


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