The fashion giant will open its first store in the country at Arena Mall in Budapest.
Dublin-based multinational fast fashion retailer Primark is increasing its international expansion and preparing to enter the Hungarian market. The fashion giant will open its first store in the country at Arena Mall in Budapest. Hungary will be the 17th country on the Primark map.
The company's expansion in Central and Eastern Europe continues after successful openings in Slovenia, Poland, the Czech Republic, and Romania. Hungary will be the sixth country in the region where Primark will open. Slovakia is also scheduled to open next year.
The first Primark mono store in Budapest will offer an expanded assortment of men's, women's, and children's clothing, shoes, accessories, home goods, beauty products, and lifestyle items. In addition, the store will feature products created in collaboration with the NBA and Disney, as well as the retailer's sustainable brand, Primark Cares.
"We have made great progress in our expansion plans across the CEE region, and the customer response to our stores has been very positive. Arena Mall is one of Budapest's largest and busiest shopping malls, giving us a fantastic opportunity to introduce our unique in-store shopping experience to more customers. We look forward to opening our doors in our 17th market and welcoming the people of Hungary." - commented Primark CEO Paul Marchant.
The company also said its immediate plans include opening stores in Bucharest (Romania), Lodz and Wroclaw (Poland), and Slovakia. By 2026, Primark's retail network will number 530 stores.