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Pharrell unveils Louis Vuitton's first digital collectible, valued at over $8,000



The VIA Varsity Jacket is available for purchase at a price of $8,418.
https---hypebeast.com-image-2024-04-22-louis-vuitton-via-varsity-jacket-collectible-treasure-trunk-launch-pharrell-1.jpg

Louis Vuitton has unveiled its latest collectible: the VIA Varsity Jacket, a digital rendition of the physical garment showcased on the House’s Fall/Winter 2024 men’s runway earlier this year. Designed by Pharrell, it marks the first ready-to-wear piece to be offered through VIA, Louis Vuitton’s exclusive “Treasure Trunk” catering to web3 fashion enthusiasts, providing access to unique digital and phygital products and experiences.

Reserved solely for VIA Treasure Trunk owners, acquisition requires registration on the brand’s waiting list and meeting crypto eligibility criteria. Initially launched last summer in limited quantities of “a few hundred pieces,” these Trunks come with a hefty price tag of nearly $42,000 USD.

This digital collectible is a tribute to Pharrell’s forthcoming real-world varsity jacket, inspired by Western design aesthetics. Crafted from suede buckskin with supple sleeves and iridescent snap fastenings in a VVN colorway, it exudes luxury and exclusivity.

Limited to just 200 units, the VIA Varsity Jacket is available for purchase at a price of $8,418.


YESTERDAY, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
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