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Pepe Jeans set to expand with 100+ new stores across India in next three years



The fashion house expects a two-fold increase in sales through online channels.
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Pepe Jeans will be expanding in the promising Indian market. In the next three years, the brand intends to invest in opening more than 100 single-brand stores in the country. In addition, the fashion house expects a two-fold increase in sales through online channels.

"We will add 100 odd stores in the next three years and terms of turnover, we are looking at a CAGR growth of 18 to 20%," Pepe Jeans' India CEO and managing director Manish Kapoor said.

"So we should be almost around Rs 2,000 crore of consumer sales in three years… If I look at business in India, last year on a consumer sales revenue we did close to Rs 1,200 crore and book revenue of Rs 562 crore.We grew almost 55% as compared to the previous year."

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After the pandemic ended and restrictions were lifted in 2021, Pepe Jeans managed to recover sales and grow revenue by 42% compared to 2019. The brand is implementing an omnichannel strategy, focusing on attracting customers through both physical stores and online.

The company expects its own sales channels (branded stores and e-commerce store) to account for about 55% of the total revenue of the business.

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