The new line of sportswear and accessories will go on sale as early as March 25 on the brands' websites, as well as in select retail stores.
Home fitness has become extraordinarily popular today. Staying at home because of the pandemic and not going to the gym, people worldwide have begun to venture into home spaces to keep themselves in shape. And that means increased sales for fitness equipment manufacturers, among them the creator of the popular Peloton exercise bike and sports and casual clothing brands.
The field of home exercise products is booming, and the joint work of two big players in the sporting goods market, Adidas and Peloton, shows the high potential of this area. The companies have announced a long-term collaboration that will attract the interest of fans of both brands. The first step in this direction will be a joint collection of clothing and sports accessories.
The collection will include tracksuits, shorts, T-shirts, sweatshirts, sportswear, and various accessories. The cost of all this ranges from $30 to $85. The new line of sportswear's feature will be the availability of things in different sizes so that all customer groups can wear them. The largest size will be an American 2X (size 58-62). Besides, many items will be created in a unisex style, giving consumers an even wider choice of models.
The brands will unveil the new line on March 25, and merchandise from the collaborative collection will be available for purchase on the brands' websites or in select physical stores.