Famous sportswear manufacturers are joining other companies that are protesting against Facebook's policies.
Patagonia joins a coalition led by groups fighting for civil rights and protesting against Facebook's content moderation policy. It states that the social network does not pay enough attention to removing content that contains misinformation, fakes, calls to violence, etc.
According to Cory Byers, head of marketing at Patagonia, "Facebook has not taken sufficient steps to stop the spread of hatred and dangerous propaganda on its platform for too long." Because of this, the company decided not to advertise on social networks. Patagonia will also stop publishing advertisements on Instagram.
Initially, small companies supported human rights defenders, but the process gained momentum very quickly and now large advertisers have started to connect to it. Patagonia became the second major brand after The North Face, which decided to join the fight against social networking policies in a bid to boost its popularity.
Facebook has rules for publishing content, but the problem is that to put it mildly, they do not work well. Thus, the company did not delete President Trump's message, which could easily be regarded as a call to violence. Mark Zuckerberg then got off with only general words, which only caused an additional negative. As a result, a campaign initiated by major human rights organizations began against the social network.
The North Face and Patagonia will undoubtedly be followed by other brands, and their numbers will only increase in the near future.
23 JUNE 2020, USA