The brand has gained recognition for its aesthetic inspired by the spirit of New York.The premium fashion brand Paris Laundry has unveiled its first flagship store in New York, the brand's birthplace and its founder, Guy Samuel. Located in an 800-square-foot retail space in the TriBeCa neighborhood on Harrison Street, the store showcases the latest Fall-Winter 2023 collection and exclusive custom-made pieces created especially for the grand opening.
During the opening event, commissioned graffiti artist Russell Murphy, known as Cash4, customized a series of T-shirts and hats. Guests were also allowed to do the same, embellishing their items with embroidered designs. This was made possible by the brand's in-house print shop within the retail store, along with a studio dedicated to embroidery and embellishments, allowing customers to add their personal touch to their purchases.
Furthermore, the store features the eponymous collections from Paris Laundry, offering a curated shopping experience with unique items, including art pieces and vintage finds.
The brand has gained recognition for its aesthetic inspired by the spirit of New York. Paris Laundry sources luxurious fabrics from Italy, Portugal, and Japan, and the production and customization of clothing are done on-site in New York's Garment District.
The brand has also garnered popularity among renowned rappers and artists, including Future, Lil Baby, and Offset, who have been spotted wearing Paris Laundry apparel.