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One-third of shoppers are still afraid to go to malls



After quarantine, customers worry about trying on clothes and shoes, as well as trial make-up.
Woman-in-mall

While retailers' jobs have changed significantly since the pandemic and stores and shopping malls are making every effort to ensure social distance and other measures to create a safe environment, shoppers still have significant concerns. According to a 1,200-person study by First Insight, many shoppers are very concerned and are not in a hurry to go back to shopping. 

Approximately 32% of respondents feel unsafe when visiting shopping malls. As for grocery stores, many fewer people defined their condition as unsafe when visiting them - only 11% of people reported feeling unsafe when visiting them.

It was also noted that 80% of women feel uncomfortable when trying on cosmetics in shops, and 68% of customers feel unsafe when trying on clothes in dressing rooms, about the same number as the 61% who feel insecure when trying on shoes.

Expressing their attitude towards new post-quarantine measures in retail, 84% of those surveyed confirmed that compulsory wearing masks makes them feel safer when shopping, and 71% said they would consider checking the temperature at the entrance to stores and shopping centers a vital measure.

Experts believe that the habits and moods of customers will not change anytime soon. Even though during the quarantine period, there was a significant amount of deferred demand, consumers are not in a hurry to return to their stores and, even more so, to try out products. Retailers will have to get used to functioning in the new reality and count on long-term changes in rules and principles of work.

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
American classic clothing brand Brooks Brothers with 200 years of history will be sold to a group of investors.
DAY BEFORE YESTERDAY, USA:
As early as August 20, AMC network plans to reopen the doors of more than 100 cinemas for viewers after quarantine.
Aug 12, 2020, United Kingdom:
Superdry's turnover fell by almost 25% and the company's management had to turn to banks for a multi-million dollar loan.
Aug 11, 2020, Japan:
The Japanese division of the company has decided to allow visitors not only to drink a cup of coffee but also to work with comfort.
Aug 11, 2020, USA:
McDonald's Corporation has initiated legal proceedings against the former head of the company, Steve Easterbrook.
Aug 10, 2020, Belgium:
A funny case took place in an IKEA hypermarket in Belgium, where the husband and wife pretended not to know each other.
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