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Nothing to open its first physical store in London



The retail space will be located on Peter Street in London's Soho district.
Nothing

The tech startup Nothing, which presented its first smartphone this summer, is preparing to open its first physical store in London. The opening will take place in November and will coincide with the market launch of the new Nothing Ear (stick) device.

The retail space will be located on Peter Street in London's Soho district, close to the flagship Supreme and other fashion brands. The store will not look like other monostores selling tech. Its design will be more reminiscent of a fashion boutique like Olivetti in Italy. This is how the founder of fashion tech startup Carl Pei sees the brand's retail concept.

"Opening our first store in the UK is a huge milestone for Nothing. Following the successful launch of Ear (1) and Phone (1), it's the perfect time to shake things up again and offer our community a space where they can engage with each other and our products. To do this in our home market, in the heart of Soho - the home of innovative design - makes perfect sense," said Nothing GM Ryan Latham.

In the best traditions of fashion brands, Nothing will launch a marketing campaign to celebrate the store's opening. The first hundred Ear (stick) customers will receive free merch - sweaters and T-shirts. All three products of the British brand will be available in the store from the moment of opening.

More about shopping malls in the United Kingdom



YESTERDAY, United Kingdom:
The pop-up store will be open until June 5, 2023.
YESTERDAY, China:
The more than 13,000-square-foot outlet will close due to the expiration of its lease.
DAY BEFORE YESTERDAY, USA:
American fashion brand announced its decision to close its San Francisco store on Market Street.
DAY BEFORE YESTERDAY, USA:
Genesco has decided to increase the number of closures to restructure the Journeys retail chain's business.
DAY BEFORE YESTERDAY, USA:
The openings are planned in Shops at Crystals in Las Vegas, as well as in Bellevue, Washington and Los Angeles.
May 26, 2023, France:
Intermarché, the French supermarket group Les Mousquetaires, has decided to support its competitor.
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