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Nike reveals $2 billion cost-saving initiative



The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
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NIKE, Inc. unveiled its second-quarter 2024 financial results, leading to a more than 10% drop in its stock price. Despite a 1% revenue growth to $13.4 billion in the second quarter, the brand's revenue forecast for the latter half of the year was adjusted downward, reflecting diminished expectations.

Reduce expenses by $2 billion

The company emphasized that cost-cutting is a pivotal focus for its future endeavors. Over the next three years, the company intends to reduce expenses by $2 billion. This encompasses streamlining its product assortment, increasing automation, and restructuring its workforce. Estimates for restructuring expenses, pre-tax, range from $400 million to $450 million, primarily linked to severance payments, indicating imminent significant layoffs.

Innovation and growth

Looking ahead, Nike highlighted the need to concentrate on innovative products and a differentiated market experience to boost company revenues. "The second-quarter results demonstrated how we are regaining footing in our key areas of innovation and growth," shared John Donaho, the company's President and CEO. "Today, we are investing company-wide in areas with the greatest potential, accelerating the pace of innovation, and enhancing our flexibility and operational efficiency."

The results for the third quarter of the 2024 financial year will be published in a few months, serving as an indicator of how effectively these actions are addressing the identified challenges.

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