To support as many people as possible during difficult times, Nike makes its applications with exercise programs and video training available to everyone.
Many people today have to keep quarantined and stay home because of coronavirus (COVID-19) but still look for ways to keep in shape and maintain physical and mental health. Now anyone who wants to practice can use the applications included in the NTC Premium service for free. These are applications such as Nike App, Nike Running Club (NRC), Nike Training Club (NTC), as well as access to information at nike.com and Trained podcast.
Users now have access to more than 185 training programs, videos of individual exercises, and complete training in a variety of areas, including yoga and strength exercises, information and advice from the best trainers, and much more. The company has also added several materials relating to recovery, sleep improvement, and proper thinking.
With this step, the company encourages people to stay at home and limit social contact for a while. The same idea is also devoted to the advertising campaign, which is now distributed in social networks. Its slogan is the call to Play inside, play for the world.
With gyms closing and restrictions on leaving home all over the world, Nike, like many other companies, demonstrates its willingness to give up profits for the common good temporarily. Not only will this help strengthen the brand's reputation, but it will also attract many potential customers who may want to extend the use of their favorite apps in the future.