Earlier this year, Nike opened the first Rise concept stores in West London and Seoul.
Nike has opened its first Rise digital concept in the United States. The retail space opened in Miami, Florida. The launch marks beginning of Nike's massive expansion in the North American market, planned for 2023.
One of the key features of the new concept in the Miami store is integration with the Sport Pulse platform, which "visualizes data about local sports and athletes, providing unique local content." Using this feature, the store displays up-to-date information about all sporting events and programs on giant screens.
The sports giant continues to pursue a strategy of a seamless shopping experience, combining online and physical retail. Earlier this year, Nike opened the first Rise digital stores in West London and Seoul.
"Digital innovation is core to all of Nike's concepts and Nike Rise takes it one step further to ignite consumer sports journeys across physical and digital, writes Nike. "Sport-led and designed to inspire, connect and serve athletes of all ages and genders, Nike Rise has a sharp point on training, running, and basketball for the full family."
The store in the new Nike Rise concept also provides local customers with a number of online and offline services, including returns, self-checkout, QR code scan purchases, in-store delivery and SNKRS pass service.
The new state-of-the-art retail space in Miami complements the lineup of current Nike Miami, Nike by Brickell, Nike Factory Store - Miami and Nike Factory Store - Pembroke Pine concept monostores.
19 NOVEMBER 2022, USA