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NewJeans is a new brand ambassador for Levi's



Levi's decided to collaborate with the South Korean k-pop group, noting a similar philosophy.
Korean pop group NewJeans, which recently collaborated with Nike and McDonald's, has become an official ambassador for Levi's fashion brand globally.

LEvi's - NewJeans

Levi's has decided to collaborate with the South Korean k-pop collective, noting a similar philosophy. Initially, the quintet of girls was named NewJeans precisely because of Minji, Hanni, Danielle, Hirin and Hein's love for classic jeans. So it's no surprise that one of denim's most famous manufacturers eventually decided to tie its name to a group on the cusp of popularity.

A new statement notes that the partnership between Levi's and NewJeans aims to attract a new Generation Z audience. The choice of NewJeans, distinguished by its vibrant energy and loose aesthetic, as the brand's global ambassadors should help promote the brand among the youth audience.

Levi's has already released the first image featuring the NewJeans girls as part of the collaboration. The photo shows Minji, Hanni, Danielle, Hirin and Hein posing in 501 jeans and clothing from the brand's new collection. Other details about the partnership will be announced soon.


TODAY, USA:
Analysts value the shoe brand's business at $9.2 billion.
TODAY:
The 3300 sq. feet space is in Ho Chi Minh City, the country's second-largest city.
YESTERDAY, USA:
New children's goods stores will be opened in airports and cruise ships.
YESTERDAY, United Kingdom:
The company expects to return to some locations where stores have been closed in recent years.
Sep 28, 2023, Germany:
The boutique is located in the prestigious Maximilianstraße location.
Sep 28, 2023, France:
Bottega Veneta has announced the opening of its renovated Parisian flagship on Avenue Montaigne.
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