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New Jony Ive-designed Apple Store opens



Jony Ive, Apple's Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.


At first glance the store's design seems somewhat predictable - large panes of glass, a simplistic and open feel. The new store (and future Apple's stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood. 

Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.

Apple's Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.

More about shopping malls in Belgium



YESTERDAY, Spain:
The new Skechers store will have a total area of 774 sq. meters.
YESTERDAY, Mexico:
The retail space is located in Centro Comercial Perisur, one of the largest shopping mall in Mexico City.
DAY BEFORE YESTERDAY:
The spaces, designed in Hermès colors, will appear in Paris, Tokyo, New York and other cities around the world.
Oct 3, 2022, USA:
The iconic store will close after 14 years of operation.
Oct 3, 2022, Italy:
The automaker plans to open stores in the new concept in the world's major metropolitan cities.
Oct 1, 2022, Spain:
The new store on Paseo de Gracia reflects the brand's British style
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