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New Jony Ive-designed Apple Store opens



Jony Ive, Apple's Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.


At first glance the store's design seems somewhat predictable - large panes of glass, a simplistic and open feel. The new store (and future Apple's stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood. 

Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.

Apple's Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.


More about shopping malls in Belgium



TODAY, Netherlands:
For the first time in history, IKEA is preparing to give up the usual format of stores from shopping space planning.
TODAY, United Kingdom:
The global contemporary fashion brand opens a new store at Manchester Arndale in Manchester, England.
Jul 19, 2019, United Kingdom:
The well-known fashion brand Burberry was able to attract additional attention of consumers and investors due to the new collection.
Jul 19, 2019, USA:
Los Angeles’ iconic shopping, dining, and entertainment destination announced the latest openings.
Jul 18, 2019, USA:
Company's parent brand will bring Toys“R” Us stores back to the United States this holiday season.
Jul 18, 2019, France:
Opening in 2021, the center is located 45 minutes from the Arc de Triomphe.
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