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New Jony Ive-designed Apple Store opens



Jony Ive, Apple's Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.


At first glance the store's design seems somewhat predictable - large panes of glass, a simplistic and open feel. The new store (and future Apple's stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood. 

Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.

Apple's Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.


More about shopping malls in Belgium



DAY BEFORE YESTERDAY, USA:
Starbucks Reserve Roastery Chicago will cover an impressive area of 35,000 square feet.
Nov 12, 2019, Spain:
Three operators were signed for an ambitious €800m project intu Costa del Sol in the south of Spain.
Nov 8, 2019, USA:
Art Peck resigns as CEO of Gap Inc., closing another chapter in the complicated history of the once-legendary retailer.
Oct 31, 2019, USA:
Fashionable search platform Lyst has published a rating of the most popular fashion brands in the world market in the third quarter of 2019.
Oct 28, 2019, USA:
The total area of the mall is about 2 million square meters, more than half of which will be occupied by entertainment operators.
Oct 28, 2019, France:
Candidates for prestigious awards include Intu Costa del Sol (Spain), Central Phuket (Thailand) and FICO Eataly World (Italy).
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