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New Jony Ive-designed Apple Store opens



Jony Ive, Apple's Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.


At first glance the store's design seems somewhat predictable - large panes of glass, a simplistic and open feel. The new store (and future Apple's stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood. 

Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.

Apple's Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.

More about shopping malls in Belgium



Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Feb 26, 2021, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
Feb 25, 2021, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
Feb 25, 2021, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Feb 24, 2021, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
Feb 24, 2021, USA:
The company managed to retain its place as the largest retailer in the U.S., with Amazon in second place.
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