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New Jony Ive-designed Apple Store opens



Jony Ive, Apple's Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.


At first glance the store's design seems somewhat predictable - large panes of glass, a simplistic and open feel. The new store (and future Apple's stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood. 

Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.

Apple's Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.

More about shopping malls in Belgium



YESTERDAY, United Kingdom:
Abercrombie & Fitch marks its presence in the vibrant city of London.
YESTERDAY, United Kingdom:
Zara Pre-Owned service will also launch in Germany, Spain, Austria, Croatia and other countries.
DAY BEFORE YESTERDAY, South Korea:
The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.
DAY BEFORE YESTERDAY, USA:
This will be the most significant expansion in the company's history.
Dec 6, 2023, United Kingdom:
Brands available include Goyard, Chanel, Moncler, Gucci and Loewe.
Dec 6, 2023, India:
The fashion house expects a two-fold increase in sales through online channels.
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