Find in the news:
BY COUNTRY

Monmouth Mall Makeover Offers Glimpse Into Future



The mall is preparing for the transformation from a traditional brick-and-mortar suburban mall to an open-air shopping village.
We’ve heard plenty of stories about what the mall of the future may look like, but some developers aren’t merely just talking about it. New York-based Kushner Cos. is putting the wheels in motion to remake a crown jewel of retail on the majestic New Jersey shore, and the company is teaming up with Brookfield Asset Management affiliate Rouse Properties to make it happen. 

As Fox Business shares, the property in question is the Monmouth Mall in Eatontown, NJ. This isn’t your average everyday makeover either, as we’re talking about a total transformation from a traditional brick-and-mortar suburban mall to more of an open-air shopping village.


"This is where malls are heading, and we need to transform it for the next generation," Kushner President Laurent Morali said. 

The mall is being renamed as the Heights at Monmouth, and the developers are putting their money where their mouth is - to the tune of an estimated $500 million total project cost. Plans call for the mall to be transformed to include a walkable streetscape, apartments, and even more shopping and retail options. 

"The trophy landlords, though they don't have to do this today, they are moving today because they already have market share and dominance, and they aren't going to give it up," according to  Garrick Brown, national retail research director for Cushman & Wakefield.

Brown has a point. It could simply be business as usual here for the Monmouth Mall makeover, but Kushner Cos. has its sights set on a transformative property that draws inspiration from innovative mixed-use developments that are popping up across the nation. The concept should fit in quite well on the Jersey Shore, which is an area that features the dual attraction of being a hot tourist spot, as well as being chock full of permanent residents.  

"You have a lot of wealthy consumers living there year round and no critical mass center anywhere close. I knew it would be a home run if we created the biggest and best mousetrap in this area," added Rouse chief executive Brian Harper. 

Monmouth Mall

One other huge highlight of the revamped mall will be an indoor marketplace that will be known as Culinary Heights, which will feature upscale restaurants, theme shops, various food vendors and wine bars. That’s just one more feature that will make the Heights at Monmouth the place to be when the revamp is done in 2020. 

"We need to make the mall evolve to the next iteration. Then we will be able to truly benefit from the existing community and its demographics and its shopping power," Morali added. 

Related shopping malls and stores:

More about shopping malls in the USA



YESTERDAY, USA:
The 26th Apple store in Los Angeles will open on June 24 at the Tower Theater, located in the heart of downtown.
Jun 21, 2021, France:
LVMH spent 750 million euros for the reconception and reconstruction of the complex.
Jun 21, 2021, China:
After a successful launch in Shanghai in 2020, the retailer has decided to replicate the new format.
Jun 18, 2021, USA:
At the outlet, located in the Chelsea district of New York, visitors will be able to try out all of the IT giant's products and services, as well as get technical support.
Jun 18, 2021, USA:
Instead of top models, the brand's shows and advertising campaigns will involve women known for their achievements.
Jun 16, 2021, United Kingdom:
Anonymous buyers offered for the asset a record sum, five times the annual revenue of department stores.
Friend
and Follow
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us