Find in the news:
BY COUNTRY

Monmouth Mall Makeover Offers Glimpse Into Future



The mall is preparing for the transformation from a traditional brick-and-mortar suburban mall to an open-air shopping village.
We’ve heard plenty of stories about what the mall of the future may look like, but some developers aren’t merely just talking about it. New York-based Kushner Cos. is putting the wheels in motion to remake a crown jewel of retail on the majestic New Jersey shore, and the company is teaming up with Brookfield Asset Management affiliate Rouse Properties to make it happen. 

As Fox Business shares, the property in question is the Monmouth Mall in Eatontown, NJ. This isn’t your average everyday makeover either, as we’re talking about a total transformation from a traditional brick-and-mortar suburban mall to more of an open-air shopping village.


"This is where malls are heading, and we need to transform it for the next generation," Kushner President Laurent Morali said. 

The mall is being renamed as the Heights at Monmouth, and the developers are putting their money where their mouth is - to the tune of an estimated $500 million total project cost. Plans call for the mall to be transformed to include a walkable streetscape, apartments, and even more shopping and retail options. 

"The trophy landlords, though they don't have to do this today, they are moving today because they already have market share and dominance, and they aren't going to give it up," according to  Garrick Brown, national retail research director for Cushman & Wakefield.

Brown has a point. It could simply be business as usual here for the Monmouth Mall makeover, but Kushner Cos. has its sights set on a transformative property that draws inspiration from innovative mixed-use developments that are popping up across the nation. The concept should fit in quite well on the Jersey Shore, which is an area that features the dual attraction of being a hot tourist spot, as well as being chock full of permanent residents.  

"You have a lot of wealthy consumers living there year round and no critical mass center anywhere close. I knew it would be a home run if we created the biggest and best mousetrap in this area," added Rouse chief executive Brian Harper. 

Monmouth Mall

One other huge highlight of the revamped mall will be an indoor marketplace that will be known as Culinary Heights, which will feature upscale restaurants, theme shops, various food vendors and wine bars. That’s just one more feature that will make the Heights at Monmouth the place to be when the revamp is done in 2020. 

"We need to make the mall evolve to the next iteration. Then we will be able to truly benefit from the existing community and its demographics and its shopping power," Morali added. 

Related shopping malls and stores:

More about shopping malls in the USA



DAY BEFORE YESTERDAY, France:
Intermarché, the French supermarket group Les Mousquetaires, has decided to support its competitor.
DAY BEFORE YESTERDAY, Hong Kong:
The new high-end jewelry showroom is the first space to showcase high-end jewelry masterpieces.
May 25, 2023, USA:
American brand Gap, one of the largest clothing manufacturers and retailers, decided to initiate litigation with Kanye West.
May 25, 2023, USA:
Dick's maintains its revenue forecast for 2023 and forecasts revenue growth of 2%.
May 24, 2023, USA:
Simon has decided to roll out its own Simon Search service at The Mills and Premium Outlets.
May 24, 2023, USA:
This new order fulfillment system is truly game-changing.
Friend
and Follow
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us