Chinese retailer is preparing to open its 100th store in the United States.
Chinese retailer Miniso is preparing to open its 100th store in the United States. The new outlet will be located at Florida Mall in Orlando.
A 'Pink Blizzard' for New Year celebrations
Miniso will transform the retail space into a dazzling "pink blizzard" ahead of the New Year holidays with a special holiday retail concept.
The store is scheduled to open on December 9, 2023, officially. And from 5 to 30 December, a giant fantasy pink Christmas village will be installed in the mall's atrium.
Miniso's 100th store debuts with Special concept
At the new pink Miniso store, shoppers can expect exclusive merchandise and the brand's popular IP collaborations.
The opening of the 100th store in the year of the brand's tenth anniversary marks the importance of expansion into the US market. For fiscal 2023, Miniso increased sales by 37% to $520 million and from 41% to $177 million outside of China.
Miniso's presence grows to 6,115 stores worldwide
With the opening of the new store at Florida Mall, the brand's global portfolio will include 6,115 stores worldwide. In the US, Miniso is present in twenty states. The retailer plans to open 15 more stores by the end of 2023.