McDonald's will release a new vegetarian burger, which will appear on the restaurant's menu in 2021.
American corporation McDonald's will release a new burger, McPlant that will appear on the restaurant's menu in 2021, reports CNN Business. The premiere marks a further step in developing the company to launch a menu of dishes using vegetable meat. McDonald's is the project partner with the manufacturer Beyond Meat.
"We've created a delicious burger that will be the first vegetable-based option on the regular menu," said McDonald's International President Ian Borden. In the future, the McPlant line for McDonald's will also include breakfast sandwiches and chicken burgers.
In 2019, McDonald's tested the sales of the first vegetable meat-based products on Canada's market. Next year, the fast-food giant will join such companies as Burger King and Dunkin'. These competitors have already widely used new products in different world markets.
The company said that work on the regular menu would follow changing consumer demands, particularly to offer more chicken products. Emphasis will be placed on promoting Big Mac products, Quarter Pounders, McNuggets, and fries. McDonald's plans also include improving the approach to the burger grill system and introducing new buns.
In early 2021 the company is also preparing to introduce a new crispy chicken sandwich on the American market. New products are currently being tested in selected restaurants of the chain. McDonald's expects that the novelty will help the company gain authority in the "chicken space."
Another significant direction that McDonald's will actively work on next year is developing a trend for consumers to eat at home. The network plans to improve delivery through its applications, increasing the speed and quality of service. Besides, new formats are being tried, including restaurants with Drive-thru zones that only receive delivery orders.
Earlier it became known that the company was recovering sales after a challenging second quarter when most restaurants were closed due to restrictions. Over the past 13 months, revenue in working establishments increased by 4.6%, which allowed the company to keep its volume of income at the level of last year.
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10 NOVEMBER 2020, USA