The flagship store of the new format appeared in Singapore.
Spanish fashion brand Mango, one of the leaders in the market of fast fashion, opened its first store in the new "Mediterranean" concept in Asia. The flagship store of the new format appeared in Singapore.
According to the press service of the company, the total area of the new monostore in Parkway Parade is about 5,400 square feet. The store features expanded collections of women's, men's and children's clothing. The new concept feels strongly influenced by Mediterranean culture and style, with warm tones and a neutral color palette combined with traditional, artisanal, sustainable and natural materials such as ceramics, tuff, wood, marble, esparto grass and leather.
With its continued expansion with Singapore, the retailer aims to strengthen its position in international markets, particularly in Asia. Today the Mango chain in Singapore has more than ten stores, including several corners in upscale department stores. The company also previously acquired its franchise stores in Ion Orchard, 313 Somerset and Jem malls.
By the end of 2022, Mango expects to open up to 270 stores. The total number of outlets will reach 2,600. The Spanish fashion giant has been operating in Asia since 1995 and has more than 450 stores in China, India, Thailand and the Philippines.
"We are celebrating thirty years of international expansion by strengthening our commitment to Asia, one of the most important markets in the company's internationalisation strategy and one in which we want to continue growing in the future," said Daniel Lopez, Mango's expansion director.
Stores in the new "Mediterranean" format also feature energy-efficient lighting and temperature control, and designs incorporating sustainable materials such as natural paint. Mango has also introduced new services, such as a "Concierge station" where store employees can address any customer questions, and has begun using larger fitting rooms and checkout counters on all floors.