Mango focuses on U.S. after abandoning China

By 2024, Mango expects to open about 40 stores in the country.

Spanish fashion giant Mango is investing in expansion in the U.S. market after abandoning development in China. The brand, gaining recognition in the U.S., is strengthening its position in states with a high share of online sales.



Mango CEO Tony Ruiz said the company is ready to focus on expanding its U.S. business by offering more expensive clothing, including for parties and special occasions.
At Mango's headquarters in Barcelona, they say there are high prospects for the brand's development in the U.S., given changing consumer habits. Mango has previously tried twice to conquer the U.S. market, both times without success.

The relaunch of Mango in the U.S. began in May 2022, when the Spanish brand's flagship store opened on Fifth Avenue in New York. After that, the retailer opened stores in Florida and announced the expansion to California, Georgia and Texas.

By 2024, Mango expects to open about 40 stores in the country. To do so, the retailer will expand its logistics center in Catalina to handle up to 160 million items per year and serve customers worldwide faster. As of early 2023, the company operates 10 stores in the U.S.

As for China, the company had to give up development in its new market, closing its last two stores under corporate management. Only four Mango franchise stores and a storefront on the Tmall platform remain in the country.

Mango reported record sales in 2022, thanks to an increased share of more expensive clothing in stores. In the U.S. market, Mango will have to compete with another Spanish fashion giant, Inditex, which did very well last year.

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