The three plants producing Christian Dior, Givenchy, and Guerlain fragrances are being repurposed to combat coronavirus.
The company has announced that it will start producing hand sanitizers, which will then be handed over to the French authorities. It will be done for free, as a charitable step. The disinfectors will then be distributed in the hospital system, in public places, etc.
Such a step has been taken because today, with the outbreak of the COVID-19 virus, France, as well as other countries around the world, suffers from a shortage of conventional sanitation facilities. And simple steps such as hand disinfection and surface treatment will have a significant impact.
Production will continue as needed. And the first deliveries will start as early as Monday, March 16. In just the first week of production at the factories of the French corporation, plans to produce 12 tons of water-alcoholic gel. At the same time, the disinfectant products will not be marked by any of the company's brands. For the customer, it will be products without any recognizable logo. For a corporation specializing in luxury products, such a choice looks quite logical.
In addition to providing for public needs and involvement in social issues, the reprofiling of factories also serves other purposes. The company will be able to support their work without stopping production and provide jobs for its employees in times of unstable economic situation. This socially responsible step will also help strengthen the company's reputation, ultimately increasing customer loyalty.