The Like New program will be launched as a pilot project in several stores of the brand.
The sale of secondhand goods is gaining in popularity among fashion retailers. In this way, brands express their concern for the environment and seek to satisfy the needs of their young customers. The latter are increasingly rejecting the ideals of "fast fashion" and focus on recycling or reusing various products.
Lululemon Athletica is the new big name in the market for secondhand fashion sales. The activewear brand has announced the launch of a pilot project to resell clothing called Like New. Lululemon will launch a new initiative at more than 80 of the brand's stores in California and Texas; if the project proves successful, it will be expanded to other outlets.
As early as May, shoppers can begin dropping off clothing for resale in exchange for a Lululemon gift card, which can be done either in physical stores or by mail order. In June, we will launch a program of reselling items received in this way at the brand's official website.
Owners of clothing from Lululemon will thus be able to return used goods, which will then either be resold or recycled by the retailer. After being cleaned using state-of-the-art technology, only items that will look "like new," according to all of the retailer's standards, will go on sale. Items that do not meet the requirements will be recycled, for which Lululemon has agreed with the Canadian recycling company Debrand. The brand previously reported that all profits generated by Like New would go to invest in the company's other green initiatives.