Louis Vuitton continues to look for new growth opportunities in Asian markets.
French luxury retailer Louis Vuitton has announced plans to open its first store in China, which will focus olny on furniture and homewares.
The showroom will open early next week in Shanghai. The monostore will be located in one of the city's most prestigious locations, near the luxurious Nanjing Road. Louis Vuitton has rented an old mansion to open the store.
The new retail space will operate in Shanghai as a pop-up store for several months. If the experiment is deemed a success, the store will become permanent.
The new Louis Vuitton will cater to the most affluent clientele. It is noted that among the exhibits will be a suspended cocoon chair worth nearly $100,000 or a small lamp, styled as a bottle of milk, worth $1,500.
Louis Vuitton continues to look for new growth opportunities in Asian markets. The luxury retailer's business remains under pressure amid restrictions over Covid-19 and economic uncertainty in the country. Last year, the French fashion house opened its new flagship store in Chengdu with exhibition space and a restaurant.
25 NOVEMBER 2022, China
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