Find in the news:
BY COUNTRY

Louis Vuitton Strives to Maintain Leadership through Pop-up Stores



The brand relies on pop-up stores and new men's clothing lines.
Louis Vuitton Store

Louis Vuitton, which provides the majority of the sales and profits of the French conglomerate LVMH, opened 80 temporary stores last year. And 100 new pop-stores are already planned this year. While the usual Louis Vuitton stores are located exclusively in prestigious areas, temporary ones can sometimes open in the most unusual places. And, as practice shows, this is a great way to attract all new customers and a noticeable increase in sales. By the way, recently LVMH published the next financial report, in which the figures exceeding the analysts' forecasts were shown. The growth rate of sales of men's and women's clothing was at a very high level. At the same time, clothing makes up only about 5% of the brand’s sales, and three-quarters of the revenue comes from exclusive bags.

As CFO of the Group Jean-Jacques Guiony told reporters, “the trend of opening temporary stores is extremely important, and we will continue to develop it because it allows us to talk with our customers differently, and this adds flexibility to our network. " All these steps are being made as part of network restructuring, experiments are being carried out with luxury brands, aimed at attracting young buyers, who are increasingly stimulating sales growth in a sector that has long been known for its toughness in its approaches.

Temporary shops are a great way to draw attention to brand products. Suddenly appearing in very different areas and often having very unusual designs, they inevitably attract the attention of young people (and not only that). So, one of the latest temporary Louis Vuitton stores was opened in the exclusive Mayfair district of London and decorated in the style of "The Wizard of Oz" with a yellow brick staircase. Interestingly, in order to visit the outlet, customers needed to purchase tickets. This store was created to promote a new line of men's clothing.

Of course, against the background of the entire Louis Vuitton business, opening such stores is just a drop in the ocean. However, it is they who are able to attract additional attention to the brand (including from the media) and make it possible to sell more accessories.

More about shopping malls in France



Sep 20, 2021, Japan:
The top floor of the world's most popular Japanese department store now has its cafe.
Sep 20, 2021, USA:
The owners of the American Dream decided not to wait until the luxury "Avenue" was at least half full.
Sep 17, 2021, USA:
The retailer is ready to invest in retail development in the U.S. market, which was hit by the crisis.
Sep 17, 2021, Spain:
Worldwide sales are recovering, both at retail and through online channels.
Sep 15, 2021, France:
The total area of the new retail space in the Madeleine area will be 724 square meters.
Sep 14, 2021, USA:
The 30-day subscription, which allows you to buy one taco a day, costs $5 and $10.
Friend
and Follow
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us