Find in the news:
BY COUNTRY

Louis Vuitton Strives to Maintain Leadership through Pop-up Stores



The brand relies on pop-up stores and new men's clothing lines.
Louis Vuitton Store

Louis Vuitton, which provides the majority of the sales and profits of the French conglomerate LVMH, opened 80 temporary stores last year. And 100 new pop-stores are already planned this year. While the usual Louis Vuitton stores are located exclusively in prestigious areas, temporary ones can sometimes open in the most unusual places. And, as practice shows, this is a great way to attract all new customers and a noticeable increase in sales. By the way, recently LVMH published the next financial report, in which the figures exceeding the analysts' forecasts were shown. The growth rate of sales of men's and women's clothing was at a very high level. At the same time, clothing makes up only about 5% of the brand’s sales, and three-quarters of the revenue comes from exclusive bags.

As CFO of the Group Jean-Jacques Guiony told reporters, “the trend of opening temporary stores is extremely important, and we will continue to develop it because it allows us to talk with our customers differently, and this adds flexibility to our network. " All these steps are being made as part of network restructuring, experiments are being carried out with luxury brands, aimed at attracting young buyers, who are increasingly stimulating sales growth in a sector that has long been known for its toughness in its approaches.

Temporary shops are a great way to draw attention to brand products. Suddenly appearing in very different areas and often having very unusual designs, they inevitably attract the attention of young people (and not only that). So, one of the latest temporary Louis Vuitton stores was opened in the exclusive Mayfair district of London and decorated in the style of "The Wizard of Oz" with a yellow brick staircase. Interestingly, in order to visit the outlet, customers needed to purchase tickets. This store was created to promote a new line of men's clothing.

Of course, against the background of the entire Louis Vuitton business, opening such stores is just a drop in the ocean. However, it is they who are able to attract additional attention to the brand (including from the media) and make it possible to sell more accessories.

More about shopping malls in France



TODAY, USA:
The store is located in the Pearl District in Portland, Oregon.
YESTERDAY, Italy:
The official opening will take place on December 16.
DAY BEFORE YESTERDAY, Singapore:
Gucci Beauty has made the new flagship as technologically advanced as possible.
Dec 6, 2022:
Fawaz Alhokair Group has announced plans to launch its own e-marketplace in the first half of 2023.
Dec 5, 2022, Spain:
The retail space is located on Don Juan de Austria street in downtown.
Dec 5, 2022, USA:
The renovation will create an incredibly special harbor experience.
Friend
and Follow
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us