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Louis Vuitton has Opened a Store with a Glass Sail



The Louis Vuitton Maison Seoul boutique is housed in a building with a full glass façade and a curved roof.
The Louis Vuitton Maison Seoul boutique

The flagship store Louis Vuitton was opened in Seoul, designed by the bureau of Pritzker Prize winner Frank Gehr, one of the most significant architects of our time. The roof design also refers to the Frank Gehry art center for the cultural foundation created by Louis Vuitton in Paris. 

Louis Vuitton Maison Seoul has received eye-catching glass panels that, on the one hand, "create the impression of flying," and, on the other hand, evenly distribute natural light throughout the building. The sloping roof also creates a series of private terraces at the top of the building.

The Louis Vuitton Maison Seoul boutique


According to Gehry, the inspiration for the unusual design of the store was the existing connection between architecture and the natural landscape of Seoul, which the architect noted during his first visit to the city 25 years ago. The five levels of the new flagship include both shopping galleries with the latest collections of French brand clothing and accessories, as well as a permanent art collection and temporary exhibition space, including the Louis Vuitton Collection.

The Louis Vuitton Maison Seoul boutique

Interiors for the new Louis Vuitton store were designed by the famous "luxury architect" Peter Marino, who continually works with Chanel, LV, Dior, Armani, and other houses. According to the architect, in the new shopping space, each floor is a "different universe." The center of the store is a massive hall at the entrance of the high twelve meters, which contrasts with the small salons for secluded shopping. The unusual exterior of the building is compared with numerous plants, flower decorations, and exclusive furniture. The staircase connects the men's space on the ground floor, the women's clothing department on the first floor, and private areas with covered terraces on the upper levels, which can be used for exclusive events.

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Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
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