Levi's and Snapchat launch a virtual clothing line

The denim brand is teaming up with Snapchat to create an exclusive clothing line for Bitmoji.

The world-famous fashion brand Levi's tries itself in an unusual digital format on the New Year holidays threshold. The denim fashion house teamed up with Snapchat to create an exclusive clothing line for Bitmoji. This social networking application allows users to create personalized emos.

The project's launch allows Snapchat users to create their Levi's style profiles, choosing branded jeans, shirts, and jackets cult brand. The created personalized profiles will be used in integrated applications of Chat, Snap Map, and Bitmoji Stories.

"Inspired by Levi's clothing, Snapchat and Bitmoji users will be able to choose from a wide range of classic Levi's style options, from the popular Sherpa Trucker Jacket to the original 501 Original Fit Jeans," Snapchat said in its official press release. 

Besides, Levi's x Bitmoji collaboration has released a unique collection of clothes, which is already available for order on the brand's official website. The company notes that the service will allow users to combine virtual images with real branded clothing in real life. 

Photo credit: depositphotos.com.

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