Krispy Kreme Donuts, Inc., an American doughnut company, announced the opening of a new type of store.
More and more companies, large and smaller, are beginning to experiment with the formats of their outlets. We have already written about the new concepts from Starbucks and IKEA, reported about the experiment that the startup ThirdLove has carried out. Now we know about a new type of shop from Krispy Kreme.
The changes will not affect the appearance, but the practical side. In particular, the menu was expanded to include doughnut cocktails on top and ice cream sandwiches. Visitors can also create their doughnut by mixing and combining five different glazes, a dozen toppings, and five flavors.
The shop has also become more technically advanced. There are updated shop windows, digital screens with menus, and some other technical improvements. Buyers can now make an order online; there is a place for issuing orders to couriers delivery services.
24 JULY 2019, USA
Apple plans to revamp or relocate 53 stores within four years
Patagonia sues Nordstrom, claiming counterfeit sales at Rack
Ikea owner expands portfolio with acquisition of software maker Made4net
Aviator Nation opens its first store on the East Coast
Sainsbury's develops Neighbourhood Hub store chain
The world's top 25 retailers earned $3.5 trillion in 2022
Adidas gears up for the release of Yeezy merchandise 
Skims unveils spectacular summer pop-up store in New York City 
Starbucks makes its debut in Rome with new coffee shop opening 
Century 21 reopens flagship department store in Manhattan 
Birchbox assets acquired by Retention Brands in strategic move