The brand's products will be available in 600 Kohl's stores already in the autumn of 2021, and the chain's official website will also make clothing and accessories available.
Kohl's, which operates more than 1,100 outlets, has attracted other big names from the fashion world. This time a collaboration with the American premium fashion brand Tommy Hilfiger has been announced. It will help the brand find new ways to interact with customers and experiment with the fashion brand.
In the fall of 2021, men's sportswear from Tommy Hilfiger, known for its modern take on the classic style, will be available to consumers in more than 600 Kohl's stores and on the chain's official website.
In about 100 outlets, visitors will have an enhanced experience with the brand. Department stores will have a dedicated space for the brand's merchandise design using the brand's signature red, white, and blue colors, which will feature an expanded range of Tommy Hilfiger accessories and apparel.
Kohl's is actively pursuing partnerships with some famous brands, including Calvin Klein, Cole Haan, Eddie Bauer, Sephora, and TOMS products already available to department store customers. According to Doug Howe, Kohl's director of merchandising, "The addition of the Tommy Hilfiger brand will further support our ongoing brand portfolio development efforts to increase our relevance with loyal customers and attract new customers to Kohl's."
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