Located in Westfield Century City, LA.
Kim Kardashian opened her new pop-up store, especially for Valentine’s Day. The retail space, which is entirely decked out in pink, is located in Westfield Century City, LA. The store offers Skims underwear in pink pajamas with heart prints and accessories from the brand’s latest collection. Nightgowns, dresses, red, pink, and black corrective lingerie complement the line.
The new pop-up store is accompanied by “melted candy hearts” at the entrance, so the retail space drew a large crowd of brand fans when it opened.
“Opening my own @skims store at Century City Mall means the world to me in so many ways/ It was the mall my friends and I used to beg my parents to go there every weekend growing up. That little girl never imagined I would have my store here, and I couldn’t be more proud of my entire @skims team for making my wildest dreams come true,” commented Kim.
Kim, 42, attended her store opening herself, showing off her slim figure to fans in a bright pink suit consisting of a Skims bra and leggings. Her look was also complete with her signature hoodie, black boots, and sunglasses. To celebrate the opening, the star posed inside the store and was photographed with fans outside. Heart-themed gifts and treats from Biegnet Box were prepared for store guests to celebrate the opening.
The brand plans to open an outlet at 3300 M Street NW.
The line includes T-shirts, tanks, boxers, and briefs.
A Skims store will be anywhere in the world where you find an Apple store or Nike store.
900 malls remain in the United States. The top 100 account for half the sector's value.
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
Verified signals on brand expansion, store openings, and mall development. Free.
Free · No credit card · Unsubscribe any time
Billed annually · View full comparison · Payment via invoice or PayPal
