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iStore opens new locations in Toronto and Edmonton shopping centers



Canadian brand iStore unveiled its first Toronto and Edmonton locations at Scarborough Town Centre and West Edmonton Mall.
Digital fashion and lifestyle brand iStore is inviting consumers to its newest locations in these two top shopping destinations. iStore offers most cutting-edge digital trends in audio, cases and bags, toys and accessories for health and fitness, photography and the home.  

The stores cover 3,000 square feet of retail space, designed with the dramatic black and white patterned, highgloss ceramic floors.  Custommade Corian counters showcase everything from colourful headphones and designer phone cases, to fitness trackers, tablets and toys for learning. Many items are presented out-of-box on floating trays, encouraging interaction with the products. 

Large-screen digital displays located throughout the store display a wide range of luxurious lifestyle and product imagery designed to capture customers' attention and inspire them to discover what is new.  Additional digital signage, such as storefront easels and tabletop towers with LCD panels, provide at-a-glance information for consumers. The front and back of the retail spaces also feature LED backlit glass that can be customized to colour-match seasonal trends and occasions – all from the touch of a mobile phone. The stores are also equipped with SafeCharge stations – a free service that enables customers to charge their mobile phone while they shop. These charging stations use fingerprint recognition technology to lock and unlock a small personal locker, which secures the customer's phone while it is charging.

In addition to introductory Apple product demos, iStore offers complimentary in-store workshops on additional lifestyle products. Each session gives customers a hands-on experience, teaching them how to get the most out of their mobile devices for leisure, work or travel.

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YESTERDAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
DAY BEFORE YESTERDAY, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
May 16, 2024:
Fashion retailer Esprit has commenced insolvency proceedings for its European holding company.
May 15, 2024, USA:
The company has enlisted Goldman Sachs to assist in reviewing its portfolio.
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