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Instagram will add shopping features to its TikTok clone



The company is looking for ways to monetize Reels, a short video sharing service introduced in August 2020.
Instagram Reels

Instagram will start testing the possibility of making purchases directly from Reels, its online video sharing service. The tool was introduced earlier in 2020, and by its purpose and functionality, it is a clone of the most popular Chinese service TikTok. Now the company owned by Facebook will actively experiment with shopping opportunities. By the end of 2020, as the company promises, users will be able to sell and buy goods directly through the app. 

And from October 12, shopping functions will be added to IGTV, a service from Instagram for viewing longer videos. Sellers will add special tags to their videos to select products directly from the video and make a purchase either now on Instagram or by going to the seller's website. 

Such steps are a logical continuation of Facebook's efforts to implement shopping functions on Instagram. In the summer of 2020, testing of a separate tab for shopping tools began, and users could already make purchases through posts on the social network, stories, newsfeed, and other social media apps.

Adding shopping options to Reels was expected, as Instagram is actively developing itself as a platform for online shopping. However, this step can be considered relatively rapid, as only two months have passed since the launch of the service. It is expected that the addition of new features will give Reels a significant advantage over its main competitor TikTok and attract other platform stores and brands interested in the development of a new sales channel.

More about shopping malls in the USA



YESTERDAY, North America, North America:
A retailer has filed several new trademark applications, indicating that it intends to produce and sell virtual goods.
Jan 15, 2022, United Kingdom:
Selfridges will be the first-ever entry into the meta-universe, and for the department store's customers, it will be a unique token buying experience.
Jan 15, 2022, Japan:
Fast Retailing CFO: "It's time to review and raise prices on some products as we face higher costs."
Jan 14, 2022, USA:
Employees who have not been vaccinated could be laid off as early as January 15, 2022.
Jan 14, 2022, United Kingdom:
Among the top three streets in the world are London's Oxford Street, Madrid's Gran Via, and New York's Fifth Avenue.
Jan 13, 2022, China:
A total of 12 flagship department stores, 90 stores, and more than 60 catering facilities will be located at the complex.
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ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
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