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Instagram will add shopping features to its TikTok clone



The company is looking for ways to monetize Reels, a short video sharing service introduced in August 2020.
Instagram Reels

Instagram will start testing the possibility of making purchases directly from Reels, its online video sharing service. The tool was introduced earlier in 2020, and by its purpose and functionality, it is a clone of the most popular Chinese service TikTok. Now the company owned by Facebook will actively experiment with shopping opportunities. By the end of 2020, as the company promises, users will be able to sell and buy goods directly through the app. 

And from October 12, shopping functions will be added to IGTV, a service from Instagram for viewing longer videos. Sellers will add special tags to their videos to select products directly from the video and make a purchase either now on Instagram or by going to the seller's website. 

Such steps are a logical continuation of Facebook's efforts to implement shopping functions on Instagram. In the summer of 2020, testing of a separate tab for shopping tools began, and users could already make purchases through posts on the social network, stories, newsfeed, and other social media apps.

Adding shopping options to Reels was expected, as Instagram is actively developing itself as a platform for online shopping. However, this step can be considered relatively rapid, as only two months have passed since the launch of the service. It is expected that the addition of new features will give Reels a significant advantage over its main competitor TikTok and attract other platform stores and brands interested in the development of a new sales channel.

More about shopping malls in the USA



Jun 1, 2022, United Kingdom:
The concept store is part of the Livat Hammersmith shopping and entertainment center in London.
May 19, 2022, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
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