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Instagram will add shopping features to its TikTok clone



The company is looking for ways to monetize Reels, a short video sharing service introduced in August 2020.
Instagram Reels

Instagram will start testing the possibility of making purchases directly from Reels, its online video sharing service. The tool was introduced earlier in 2020, and by its purpose and functionality, it is a clone of the most popular Chinese service TikTok. Now the company owned by Facebook will actively experiment with shopping opportunities. By the end of 2020, as the company promises, users will be able to sell and buy goods directly through the app. 

And from October 12, shopping functions will be added to IGTV, a service from Instagram for viewing longer videos. Sellers will add special tags to their videos to select products directly from the video and make a purchase either now on Instagram or by going to the seller's website. 

Such steps are a logical continuation of Facebook's efforts to implement shopping functions on Instagram. In the summer of 2020, testing of a separate tab for shopping tools began, and users could already make purchases through posts on the social network, stories, newsfeed, and other social media apps.

Adding shopping options to Reels was expected, as Instagram is actively developing itself as a platform for online shopping. However, this step can be considered relatively rapid, as only two months have passed since the launch of the service. It is expected that the addition of new features will give Reels a significant advantage over its main competitor TikTok and attract other platform stores and brands interested in the development of a new sales channel.

More about shopping malls in the USA



TODAY, USA:
The opening will take place late next week, on December 3.
YESTERDAY, Qatar:
Several malls opened in Qatar in 2021, with new openings planned for the fourth quarter of 2022.
YESTERDAY, United Kingdom:
The "Give Back Express" opened on Poland Street, London.
YESTERDAY, United Kingdom:
The new retail space is open in a "magical" concept that invites customers to take part in the game.
Nov 25, 2022, China:
Louis Vuitton continues to look for new growth opportunities in Asian markets.
Nov 24, 2022, Australia:
French luxury retailer is opening its first airport store in Southern Hemisphere.
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Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
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Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
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Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
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I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
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