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Innovative new Apple store



Apple’s new store in Hangzhou boasts a new innovative design, with a second floor that is free floating and glass walls reaching 50 feet.

Apple Store Hangzhou

The design for this project commenced during 2009 by Foster & Partners, a British architecture firm.  The new design is perfect for Apple as it fits with its sleek product designs.  

Based on this new store design, it appears that Foster & Partners are looking for ways to make the stores more minimalist, by pushing the limits of modern structural engineering.  

The store’s ceiling reaches almost 50 feet and there are no supporting columns to be seen.  The glass panels go from the floor to the ceiling without any visible seams.  The interior of the store is only separated by a thin cantilevered second floor, measuring 10 centimeters at the thinnest point.  This floor floats above the first floor, with no support or suspension to be seen.  It creates a ceiling over the retail space, which is placed on the ground floor.  To prevent the swaying of the floor from footfall, tuned-mass dampers were placed at the anchor points on the floor.  This is not a new method as skyscrapers within Japan use suspended counterweights to prevent movement during earthquakes. However, this type of technology is extremely advanced for a retail store.

Apple Store Hangzhou

Many of Apple’s stores offer glass facades, with a minimal design.  However, with the opening of each new store in China, Apple is designing new building techniques.  The architects state that every part of the store has been de-cluttered, minimized and optimized and to achieve this simple look requires a lot of hard work.

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More about shopping malls in China



TODAY, USA:
It plans to open about 40 such mini-stores in an area of about 50 square feet, which will sell the brand's goods.
TODAY, USA:
The last of the closed Apple Stores in the U.S. was reopened the other day - it is located in Texas.
YESTERDAY, USA:
Filling your cart with items and leaving the site without making a purchase has become the post-pandemic equivalent of window gazing for young shoppers.
Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Feb 26, 2021, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
Feb 25, 2021, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
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