Find in the news:
BY COUNTRY

IKEA Turned the Metro Station into a Showroom



IKEA launched an unusual advertising activity to support the opening of the first Parisian store in the center of the city.
Ikea Paris Metro

Swedish retailer designed La Madeleine metro station closest to the new retail space in the showroom. On the walls of the Paris metro station, about 1,500 colorful items were available, available in IKEA stores, ranging from chairs and armchairs that you can use while waiting for the train to soft toys and decor items. Thus, IKEA designers managed to transform a dull subway into a real bazaar, where bright things coexist with unpronounceable names of goods in Scandinavian languages.

In early May, the first IKEA concept store opened in Paris, specially adapted for work in the city center. The area of ​the two-story store in the La Madeleine quarter is about 5,000 square meters, which is four times smaller than the standard IKEA store opens outside the city.

Ikea metro

As part of the new strategy, to get closer to customers, the Swedish retailer plans to open similar retail spaces, more like showrooms, around the world. These stores represent a limited range and are guided by the fact that buyers will get acquainted with the products and make orders with home delivery. According to the company's estimates, about $ 400 million will be invested in the launch of stores in the city center. In New York, in Manhattan, the opening of the IKEA store of urban format was also held earlier this month.​

Unusual advertising of a new store in the metro is not the first such practice of IKEA. In 2012, the company presented to visitors of the Paris station a whole apartment of 54 square meters, fully furnished with its furniture and accessories. As part of an advertising campaign, five volunteers lived in an improvised IKEA apartment for five days.

Related shopping malls and stores:

More about shopping malls in France



May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
Friend
and Follow
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall
Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us