Find in the news:
BY COUNTRY

IKEA Turned the Metro Station into a Showroom



IKEA launched an unusual advertising activity to support the opening of the first Parisian store in the center of the city.
Ikea Paris Metro

Swedish retailer designed La Madeleine metro station closest to the new retail space in the showroom. On the walls of the Paris metro station, about 1,500 colorful items were available, available in IKEA stores, ranging from chairs and armchairs that you can use while waiting for the train to soft toys and decor items. Thus, IKEA designers managed to transform a dull subway into a real bazaar, where bright things coexist with unpronounceable names of goods in Scandinavian languages.

In early May, the first IKEA concept store opened in Paris, specially adapted for work in the city center. The area of ​the two-story store in the La Madeleine quarter is about 5,000 square meters, which is four times smaller than the standard IKEA store opens outside the city.

Ikea metro

As part of the new strategy, to get closer to customers, the Swedish retailer plans to open similar retail spaces, more like showrooms, around the world. These stores represent a limited range and are guided by the fact that buyers will get acquainted with the products and make orders with home delivery. According to the company's estimates, about $ 400 million will be invested in the launch of stores in the city center. In New York, in Manhattan, the opening of the IKEA store of urban format was also held earlier this month.​

Unusual advertising of a new store in the metro is not the first such practice of IKEA. In 2012, the company presented to visitors of the Paris station a whole apartment of 54 square meters, fully furnished with its furniture and accessories. As part of an advertising campaign, five volunteers lived in an improvised IKEA apartment for five days.

Related shopping malls and stores:

More about shopping malls in France



YESTERDAY, USA:
At the outlet, located in the Chelsea district of New York, visitors will be able to try out all of the IT giant's products and services, as well as get technical support.
YESTERDAY, USA:
Instead of top models, the brand's shows and advertising campaigns will involve women known for their achievements.
Jun 16, 2021, United Kingdom:
Anonymous buyers offered for the asset a record sum, five times the annual revenue of department stores.
Jun 10, 2021, USA:
The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
Jun 7, 2021, USA:
The billionaire announced that he would fly into space on his own company's ship. The estimated date of flight is July 20th.
Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us