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IKEA Launched A New Business Model - Furniture Rental



The company began renting out furniture and buying its own products, second-hand.
IKEA Launched A New Business Model - Furniture Rental

The Swedish retailer has started testing new business models. The company began renting out furniture and buying its own products, second-hand.

The buy-out experiment was tested in Japan. Thanks to this initiative, the store can be made more environmentally friendly, since Ikea will recycle furniture that would go to the dump. The idea of renting furniture is designed to attract customers who are not willing to pay hundreds of dollars for a sofa or bed. According to experts, the service of renting furniture will become popular in Europe, where it is customary to rent an apartment without furniture and a kitchen set, and the mobility of residents is high. In addition, the company is exploring new types of cellulose materials for more environmentally friendly packaging.

Ikea CEO Jesper Brodin, speaking at the World Economic Forum in Davos, presented these test services as part of a more environmentally friendly business approach.

The founder of the company Ikea Ingvar Kamprad died on January 27, 2018, ​in the Swedish province of Smaland. He was 91 years old. Later it became known that three of Kamprad's sons - Peter, Jonas, and Mathias Kamprad, will not receive full control over Ikea, but will inherit the family company Ikano Group with assets in real estate, financial sector, ​and retail. Their cost is estimated at about $ 10 billion, Ikea's annual income is about € 50 billion.

More about shopping malls in Sweden



TODAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
YESTERDAY, France:
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DAY BEFORE YESTERDAY:
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May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
May 16, 2024:
Fashion retailer Esprit has commenced insolvency proceedings for its European holding company.
May 15, 2024, USA:
The company has enlisted Goldman Sachs to assist in reviewing its portfolio.
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