Iconic Tiffany & Co. flagship store reopens after renovation

New York City opened its renovated Tiffany & Co. flagship store at East 57th Street and Fifth Avenue in Manhattan.

Known as The Landmark, the new flagship store impresses with spectacular showcases, artwork exclusive to the brand and unique jewelry never seen in other stores. Gal Gadot, the ambassador of the House, was present at the opening ceremony of the renovated flagship. The Landmark will open to customers on April 28. 

A three-year renovation

It took almost three years to renovate the main Tiffany & Co. store completely. A renovation of this scale was the first in the history of the flagship store since it opened in 1940. Shohei Shigematsu from OMA New York worked on the renovation, and Peter Marino redesigned the interior concept. The designers retained the wooden parquet floor throughout the store in keeping with the original 1940s design. 



To celebrate the opening, the brand unveiled one-of-a-kind pieces, including a diamond watch, limited-edition pieces for the home and glasses inspired by the Tiffany Setting engagement ring. Anna Weyant, Damien Hirst, Daniel Archam, Jean-Michel Basquiat, Julian Schnabel and Rachid Johnson contributed artwork especially for the store.

The new store has ten floors and an approximately 8,000 square feet penthouse to serve its most important customers. A three-level glass structure was added to the store as part of the renovation. The flagship also received an updated façade referencing The Landmark's original design with a statue of Atlas. 



The first floor of The Landmark features video walls that act as mirrors or show Manhattan and Central Park. A sculptural spiral staircase connects floors three through eight. The upper levels house the brand's exhibition and museum spaces. The flagship has a Blue Box Cafe by Michelin-starred chef Daniel Boulud. 

Cultural center with a sophisticated showcase of architecture

"The reopening of the iconic Fifth Avenue store is an important milestone for our House. Symbolizing a new era for Tiffany & Co., The Landmark is much more than a jewelry store - it is a cultural center with a sophisticated showcase of architecture, superior hospitality, and cutting-edge art and design," commented Anthony Ledru, president and CEO of Tiffany & Co.

According to expert estimates, the renovation of The Landmark was the largest investment project in the history of LVMH, which acquired Tiffany & Co. in 2021 for $16 billion. Before closing for renovation in 2019, the store accounted for about 10 percent of the brand's total sales. 

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