Find in the news:
BY COUNTRY

How Will Malls Stay Relevant In The Digital Age?



Tom McGee, the president and CEO of the International Council of Shopping Centers, recently shared his thoughts on the matter.
The demise of shopping malls and centers has been well-documented and speculated about for some time now. Some may close completely and fade into oblivion, while others are in need of substantial renovations in order to remain desirable destinations. Others will become strong candidates for redevelopment opportunities, and spring back to life as the centerpiece of modern mixed-use developments. Whichever category a specific mall or center falls into, the question remains the same. How can this location remain relevant in the digital age? 

Tom McGee, the president and CEO of the International Council of Shopping Centers, recently shared his thoughts on the matter, and has pinpointed three key areas that are crucial to a mall’s survival: offering unique experiences, a diverse tenant mix, and a willingness to embrace technology.

How Will Malls Stay Relevant In The Digital Age?

Malls that offer a reason to visit outside of the traditional functions of shopping and dining will be more well-positioned to attract today’s consumers. This can occur at the mall or center-wide level – think special appearances, things that are not able to be replicated online, and interactive attractions – or even at the individual retail-level – think hands-on experiences, high-level service, and in-store exclusives and promotions. For today’s consumer, the ability to see and touch is simply not enough to draw them to a location. Offering something that will engage them at the same time can transform locations that are suffering from poor foot traffic counts into desirable destinations.

On the tenant side, a diverse set of choices is key to attracting the interest of toady’s shoppers. The days of the behemoth anchor tenant that attracts visitors from miles around are quickly winding down, but some thriving malls are staying ahead of the curve. As opposed to locking up another huge retailer to fill all of the space once occupied by the anchor, that space can be divided into smaller shops that just may resonate. Additionally, grocery stores, fitness centers and medical offices continue to be attractive tenants as a draw for additional shoppers. Dining options, modern movie houses, and other entertainment options also remain solid ways to attract visitors.

Finally, technology needs to be thoroughly embraced to engage and attract visitors. Some of the more advanced malls are employing app-based technology to offer shoppers everything from valet parking, dining reservations, mall maps, concierge services, and even the ability to plan out their visit to the mall itself. Charging stations are entering the realm of must-have, as a shopper with a dead cell phone battery is likely to hurry through their tasks and exit as soon as possible. Technology can also further engage visitors by offering promotions and specials geared towards visitors, and can also help malls and retailers better understand their consumers through the collection of much sought after retail visitor data. 

More about shopping malls in the USA



TODAY, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Friend
and Follow
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us