Tide has introduced a new on-demand dry cleaning concept and plans to open 2,000 retail outlets in the coming years.
Due to the mass distribution of washing machines and laundries, the washing procedure today has ceased to be a torment. But there are always ways to improve. And the experience of Tide Cleaners brand shows that simplifications are possible even where everything seems familiar and familiar. And the washing procedure can be reduced, in fact, to the launch of the application on the smartphone.
Representatives of the brand, laundry, and dry cleaners Tide Cleaners, which open today in all US cities, are said to be designed to give people the opportunity to spend more time on privacy and less on washing. After all, the value of time is constantly increasing, and the demand for services designed to make everyday life more efficient continues to grow, while many household chores still take a lot of energy. According to the US Department of Labor, the average American consumer spends more than an hour a day — up to 375 hours a year — on sorting, washing, drying, and folding laundry.
Today Tide Cleaners provides several types of services. First of all, these are special collection points in which people can leave clothes for washing, and after that, they can take them clean. After the user has left the clothes, he reports this in a special application. It also receives a notification that you can take the result. Collection points are special metal boxes that Tide Cleaners installs everywhere - from the entrances of high-rise buildings to offices and shops. So the user has the opportunity to combine, for example, shopping with washing. According to Tide, more than 350 new collection points are opened every month.
Another option is the "classic" laundry and dry cleaning, open 24 hours a day and providing the widest list of services. The client can contact here for a variety of issues, from environmentally friendly cleaning to rework and preservation of wedding dresses. Today, there are already more than 125 such points in 22 states and their number is constantly increasing.
Well, finally, the departure services provided on student campuses. Students donate clothes to service trucks parked outside the hostels. Notification of the arrival of the truck they receive in advance on the smartphone. The use of the service implies the purchase of a monthly subscription and the receipt of a special bag for clothes. This service is already available in the 20 largest universities in the country.
It all started about ten years ago, when Procter & Gamble, which owns Tide brand, was just beginning to work in the direction of laundry. Today, the brand continues to develop its experience in the field of washing away from home and Tide Cleaners business is a comprehensive service. The proposed approach and the big name Tide (and this brand is considered the most respected in the US when it comes to washing) do their job, Tide Cleaners services are becoming increasingly popular.
All this is an example of how you can find a non-standard approach in a business in which, at first glance, you can’t think of anything new. After all, millions of families in the USA have been using laundry services for decades. Now, thanks to Tide Cleaners business models, the washing procedure is simplified to a minimum. Today, a washing machine is an indispensable attribute of many apartments. But new approaches can lead to the fact that people in the future generally abandon the idea of washing at home.
27 FEBRUARY 2019, USA