Hottest Fashion Brands 2020 Were Named

The international fashion search platform Lyst presented a rating of the most popular fashion brands for the first quarter of 2020.

The international fashion platform Lyst has unveiled its ranking of the most popular fashion brands for the first quarter of 2020, analyzing online purchases of more than nine million buyers per month in 12,000 online stores around the world. 

Italian brand Off-White headed the Hottest Brands' rating for the first quarter of 2020. In the first quarter, he celebrated the launch of a joint campaign with Evian, released a capsule collection for Lunar New Year, as well as presented Off-White x Air Jordan IV sneakers at Paris Fashion Week. 

Balenciaga took second place in the ranking of the most popular brands by Lyst. Nike, which became the only non-luxury brand in the rating, closed the top three. Over the past three months, the largest sports brand was marked by the campaign "Mamba Forever" in memory of Kobe Bryant and announced a multi-year agreement with Liverpool. 

Gucci, Prada, Moncler, Fendi, Valentino and Saint Laurent were also among the top 10 "hottest brands" of early 2020. Fashion house Versace closing the ten hottest brands rating, according to Lyst. This year the Italian company had time to present a collection of men's and women's clothing on the runway, as well as to mark the opening of flagship stores in Paris and London. 

"The Lyst Index shows that consumer commitment to strong brands remains strong even in these uncertain times. But the way people interact with brands and shop in the fashion world is changing rapidly. Companies that quickly adapt to the changing environment with data-driven solutions and build on their strengths will develop best," commented Chris Morton, co-founder and CEO of Lyst.