Find in the news:
BY COUNTRY

Hollister Launches a New Strategy to Revive the Gilly Hicks Brand



Clothing manufacturer Hollister Co. is trying to revive the old brand Gilly Hicks, using the strategy of startups.
Hollister Launches a New Strategy to Revive the Gilly Hicks Brand

The company announced the opening of four pop-up stores for its former lingerie brand Gilly Hicks. The modernized lingerie and bra line is an attempt by the retailer to target a younger demographic group, as well as an experiment with store formats that many startups are eager to use.

The Gilly Hicks brand first appeared in 2008. Marketers have tried to come up with a story for him that this brand appeared at the beginning of the century (by the way, the company Hollister also exploits the romantic images). However, no advertising campaigns have helped. And five years later, all two dozen shops Gilly Hicks, decorated in the style of colonial estates, were closed. Abercrombie & Fitch, the parent company of Hollister Co. Sales of lingerie, even if not particularly outstanding, continued online.

In 2015, the Gilly Hicks brand was taken over by Hollister. Under the new leadership, the brand's business went better. We cannot say that it can compete with companies like Victoria's Secret or Aerie, but still, in 2019, Gilly Hicks feels much better than in 2013. They even say that Abercrombie & Fitch wants to retake the brand.

In the meantime, the management of Hollister Co. is doing everything possible to make the brand as famous as possible. For example, new experiments with small store formats are being carried out to attract new customers and also to avoid the costs of expensive large-scale real estate and costly long-term rentals.

More about shopping malls in the USA



YESTERDAY, Canada:
Over five days, Shein will give away 10,000 presents, including home décor, accessories, and apparel.
Nov 1, 2024, USA:
Louis Vuitton opens dog-friendly 'Dog LVERS' pop-up in NYC's Soho.
Oct 31, 2024, USA:
Designed to capture Atlanta’s artistic spirit and Southern landscape.
Oct 30, 2024:
Two years after controversial split, Adidas and Ye reach mutual conclusion.
Oct 29, 2024, USA:
Expanding footprint in North America with two new locations.
Oct 28, 2024, India:
Foot Locker has launched its first store in India, setting up shop in the Nexus Select City Walk mall in New Delhi.
Friend
and Follow
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd
South Coast Plaza GLA:2 800 000 SF
ADDRESS: 3333 Bristol St, Costa Mesa, CA 92626
USA . Los Angeles
South Coast Plaza
Hillcrest GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us