Find in the news:
BY COUNTRY

Hollister Launches a New Strategy to Revive the Gilly Hicks Brand



Clothing manufacturer Hollister Co. is trying to revive the old brand Gilly Hicks, using the strategy of startups.
Hollister Launches a New Strategy to Revive the Gilly Hicks Brand

The company announced the opening of four pop-up stores for its former lingerie brand Gilly Hicks. The modernized lingerie and bra line is an attempt by the retailer to target a younger demographic group, as well as an experiment with store formats that many startups are eager to use.

The Gilly Hicks brand first appeared in 2008. Marketers have tried to come up with a story for him that this brand appeared at the beginning of the century (by the way, the company Hollister also exploits the romantic images). However, no advertising campaigns have helped. And five years later, all two dozen shops Gilly Hicks, decorated in the style of colonial estates, were closed. Abercrombie & Fitch, the parent company of Hollister Co. Sales of lingerie, even if not particularly outstanding, continued online.

In 2015, the Gilly Hicks brand was taken over by Hollister. Under the new leadership, the brand's business went better. We cannot say that it can compete with companies like Victoria's Secret or Aerie, but still, in 2019, Gilly Hicks feels much better than in 2013. They even say that Abercrombie & Fitch wants to retake the brand.

In the meantime, the management of Hollister Co. is doing everything possible to make the brand as famous as possible. For example, new experiments with small store formats are being carried out to attract new customers and also to avoid the costs of expensive large-scale real estate and costly long-term rentals.


More about shopping malls in the USA



Oct 15, 2019, USA:
The company Ulta Beauty lures young buyers from its most active competitor.
Oct 14, 2019, United Kingdom:
A music supermarket is opening against the backdrop of reduced sales of music on physical media.
Oct 10, 2019, United Arab Emirates:
The interior of the new gym was designed by the designers looking back at the underground fighter clubs.
Oct 10, 2019, USA:
Against the background of the decline in wholesale sales, Levi Strauss & Co plans to open 100 new stores at once.
Oct 9, 2019, France:
Carrefour has opened a clean cosmetics store Sources in Paris.
Oct 7, 2019, China:
The shopping space combines a bookstore with a large library and cultural center.
ICSC ECE

Friend
and Follow
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us