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H&M removes Justin Bieber merchandise



The retailer states that the collections have already been withdrawn from sale.
H&M x Bibier

Swedish brand H&M has refused to sell the clothing collection created in partnership with Justin Bieber. The day before, the singer criticized the designs that appeared on the Internet and urged fans to refuse to buy things.

"All without my permission or approval. I wouldn't buy that if I were you. The H&M merchandise they made of me is garbage and I didn't approve of it. Don't buy it," Bieber stated.

H&M immediately responded to the singer's statement and noted that the collections would be available to customers, as it is necessary to "study the situation before taking any action." The company also said that "as with other licensed products and partnerships, H&M has followed proper approvals and procedures."

However, 24 hours after Bieber's statement, H&M decided to change its position. In a new comment, the retailer states that the collections have already been withdrawn from sale.

"As mentioned in our previous statement, H&M has followed proper approval procedures. Out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online."

The Justin Bieber Collection included sweatshirts, T-shirts, dresses, and a bag featuring the singer, as well as a phone case and a hoodie that read "I miss you more than life," in reference to one of Bieber's rewrites.

The singer began officially collaborating with H&M in 2017 when the first collaborative clothing collection was released. The singer's official reaction to H&M's latest decision has not yet been forthcoming.


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