As part of its used-clothing project, H&M also offers its customers items from last year's collaborations with guest designers.H&M announced the launch of a resale program in partnership with ThredUp, continuing a series of sustainability initiatives. According to the company's press office, the "H&M Pre-Loved" service includes used clothing, including denim, sportswear and children's clothing.
The retailer expects to improve its image as a company focused on sustainability and creating a circular business model. Last year, an investigation in Norway reported that H&M's environmental performance was misleading or deceptive.
"With our new 'H&M Pre-Loved' resale shop powered by ThredUp's Resale-as-a-Service, we're ensuring customers can find the largest amount of stylish, preloved H&M pieces ever to give them a second life," Abigail Kammerzell, head of sustainability at H&M North America, said in a statement.
ThredUp estimates that the used clothing market will grow to $82 billion by 2026. Global brands Kate Spade New York, Madewell, J. Crew and others are also among the platform's partners to date. Last fall, the clothing resale platform was introduced by Shein.