The market was closed for only five weeks during the whole rebuilding phase.On a sales area of 6‘200m2, the well-established market, initially opened in 1971, presents itself now in a modern look with a pleasant ambiance. A bright design, a new standard in freshness and a newly structured appearance of the non-food world characterize the store concept of Edeka Minden.
Photo credit: Schweitzer Group
The diverse range of fresh products at the served counters for meat, sausage, cheese, and fish with a total length of 27 meters leaves nothing to be desired. From smoked fish to dry-aged meat from the own fridge and a gorgeous salad bar for self-service, numerous specialties are offered. Complemented by an extensive non-food assortment, ranging from a beauty centre to fashion, toys, home and electronics, the new Marktkauf is the perfect address for a relaxed one-stop shopping trip.
For the redesign, Interstore elaborated a new store design and graphic concept from scratch. To achieve a better structuring of the large sales area and facilitate customer orientation, large ceiling elements made of bright wood and red tower elements were used as focus points, which are visible from far away. In the produce department fixtures with high wooden frames and blackboards, as well as the use of baskets and wooden boxes, create the inviting atmosphere of a farmer’s market.
The non-food section has changed a lot as well. A beauty centre was integrated, and the home department was restructured from scratch. Fixtures made of white metal and bright wood in a new design create a friendly picture in this area too.