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Gap will not Order New Collections For Next Seasons



Gap Inc. has canceled its orders for the next summer and autumn seasons, which are in a complicated situation.
GAP storefront in Westfield London

In March, almost 100 retailers decided to close the doors of stores to prevent the spread of coronavirus. And while e-commerce has allowed clothing manufacturers to maintain at least one revenue stream, many are losing money as the U.S. economy is stomping on the spot. 

This situation is forcing company executives to take drastic measures to cut costs. Many retailers are now on the verge of survival and are doing everything they can to save money and cut costs as much as possible.

One such retailer is Gap, which has taken the unprecedented step of stopping orders for its summer and autumn collections by effectively instructing manufacturers and suppliers not to send new goods to stores. This brand was already experiencing a lot of difficulties before the pandemic began. Now, the company has to deal with a lot of challenges, and staff cuts across the country have not been enough.

But, according to experts, Gap actions are just the beginning, and many other companies can follow this example and start reducing orders, if not abandoning them at all. It can have a catastrophic impact on retail trade in general. And how many shopping centers will survive, one can only guess. It is impossible to predict anything until the coronavirus pandemic stops.


More about shopping malls in the USA

YESTERDAY, USA:
Adidas and AllBird have announced a partnership aimed at creating new environmentally friendly technologies.
DAY BEFORE YESTERDAY, France:
French chain of department stores Galeries Lafayette has announced a new service for customers during the closing of stores.
DAY BEFORE YESTERDAY, USA:
The chain of coffee shops adapts to the realities of the post-quarantine world and focuses on drive-thrus, self-service, and delivery.
May 26, 2020, Italy:
Due to the sharp decline in interest in fashion in the midst of the pandemic, the company is abandoning the traditional calendar of shows and moving to an off-season schedule.
May 26, 2020, Germany:
The masks to protect against coronavirus are called Face Covers and are made from recycled materials.
May 25, 2020, United Kingdom:
Due to the coronavirus pandemic, more and more customers are adopting the habits of the younger generation and do not want to constantly change their wardrobe.
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