Gap Inc. has canceled its orders for the next summer and autumn seasons, which are in a complicated situation.
In March, almost 100 retailers decided to close the doors of stores to prevent the spread of coronavirus. And while e-commerce has allowed clothing manufacturers to maintain at least one revenue stream, many are losing money as the U.S. economy is stomping on the spot.
This situation is forcing company executives to take drastic measures to cut costs. Many retailers are now on the verge of survival and are doing everything they can to save money and cut costs as much as possible.
One such retailer is Gap, which has taken the unprecedented step of stopping orders for its summer and autumn collections by effectively instructing manufacturers and suppliers not to send new goods to stores. This brand was already experiencing a lot of difficulties before the pandemic began. Now, the company has to deal with a lot of challenges, and staff cuts across the country have not been enough.
But, according to experts, Gap actions are just the beginning, and many other companies can follow this example and start reducing orders, if not abandoning them at all. It can have a catastrophic impact on retail trade in general. And how many shopping centers will survive, one can only guess. It is impossible to predict anything until the coronavirus pandemic stops.