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Gap will not Order New Collections For Next Seasons



Gap Inc. has canceled its orders for the next summer and autumn seasons, which are in a complicated situation.
GAP storefront in Westfield London

In March, almost 100 retailers decided to close the doors of stores to prevent the spread of coronavirus. And while e-commerce has allowed clothing manufacturers to maintain at least one revenue stream, many are losing money as the U.S. economy is stomping on the spot. 

This situation is forcing company executives to take drastic measures to cut costs. Many retailers are now on the verge of survival and are doing everything they can to save money and cut costs as much as possible.

One such retailer is Gap, which has taken the unprecedented step of stopping orders for its summer and autumn collections by effectively instructing manufacturers and suppliers not to send new goods to stores. This brand was already experiencing a lot of difficulties before the pandemic began. Now, the company has to deal with a lot of challenges, and staff cuts across the country have not been enough.

But, according to experts, Gap actions are just the beginning, and many other companies can follow this example and start reducing orders, if not abandoning them at all. It can have a catastrophic impact on retail trade in general. And how many shopping centers will survive, one can only guess. It is impossible to predict anything until the coronavirus pandemic stops.

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
Tesla stores are leaving mallsThe electric car maker is taking another blow to the position of malls that are losing tenants one-by-one.
DAY BEFORE YESTERDAY, Estonia:
The initial value of the 55,000 sq.m. complex is €85 million.
Jul 28, 2021, United Kingdom:
Two years after Philip Morris announced its plans to expand the British chain, it has become known of its intention to close it completely.
Jul 28, 2021:
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Jul 27, 2021, United Kingdom:
The chain of luxury department stores, founded in 1909, may change ownership.
Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
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