Find in the news:
BY COUNTRY

Gap Opened the First Store of Hill City Brand



The largest U.S. clothing retailer Gap announced the launch of the first retail store of its brand Hill City.
Gap Opened Hill City

Monostor received its first customers in Gap's home town of San Francisco. Pop-up store with the area of 46.5 sq.m. in the Hayes Valley area on Octavia Street, surrounded by a large number of fashion brands, will work for 12 months, the company said. The retail space includes hoodies, t-shirts, jackets, and shorts for sports - about 80 articles in total. The average cost of clothing items is $80-100. 

The launch of the store is part of the brand's strategy to move from online to physical retail under pressure from Amazon. Simultaneously with the testing of the first physical store Hill City, Gap is considering the possibility of expanding sales of the brand in various channels. 

The Hill City brand was introduced in autumn 2018. It is a premium brand for men's clothing and accessories in the growing athleisure segment, which combines fashionable clothing for sports and everyday life. The brand itself positions itself as the "touch of outdoor with urban life." 

One of the objectives of the company's first retail store in San Francisco is to engage the fashion community by participating in local events. Gap will also try to establish partnerships with online stores: individual products from Hill City collections will be available to customers at Huckberry.com, Neighborhood Goods, and other websites. 

Another channel for distribution of Hill City products will be the recently introduced "truck store," which will run through the streets of San Francisco. This format will test the ability of customers to touch personally, feel, and buy goods of the new brand in convenient locations. The branded Hill City van will participate in street fairs and races, as well as serve as a mobile advertisement for the brand. 

Also, an exclusive capsule collection of Hill City will be sold in seven stores owned by Gap brand Athleta, specializing in women's technological clothing for yoga and various sports. The experiment to introduce the new brand's products into Athleta stores began in 2018 and was recognized as a success. Many market participants call Hill City the "men's version" of Athleta, marking its launch as a response to the fast-growing menswear business managed by Lululemon Athletica Inc. According to Coresight Research's research, the market for men's clothing for an active lifestyle is now estimated at $88 billion: the leading sports brands Nike and Adidas remain the leaders here.



More about shopping malls in the USA



Nov 13, 2019, USA:
Starbucks Reserve Roastery Chicago will cover an impressive area of 35,000 square feet.
Nov 12, 2019, Spain:
Three operators were signed for an ambitious €800m project intu Costa del Sol in the south of Spain.
Nov 8, 2019, USA:
Art Peck resigns as CEO of Gap Inc., closing another chapter in the complicated history of the once-legendary retailer.
Oct 31, 2019, USA:
Fashionable search platform Lyst has published a rating of the most popular fashion brands in the world market in the third quarter of 2019.
Oct 28, 2019, USA:
The total area of the mall is about 2 million square meters, more than half of which will be occupied by entertainment operators.
Oct 28, 2019, France:
Candidates for prestigious awards include Intu Costa del Sol (Spain), Central Phuket (Thailand) and FICO Eataly World (Italy).
ICSC ECE

Friend
and Follow
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us