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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




Dec 12, 2018, Finland:
With the approach of the New Year holidays, we are launching a series of reviews on the most popular tourist destinations.
Dec 11, 2018, United Kingdom:
Amazon is preparing to open the first innovative Amazon Go store in London.
Dec 5, 2018, Japan:
The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Nov 29, 2018, Finland:
Among the tenants of Zsar Outlet Village are the stores of Hugo Boss, Lindt, Liu Jo, Guess, Roberto Cavalli, Braccialini and other brands.
Nov 27, 2018, France:
Located less than an hour from the center of Paris, Designer Outlet Normandie set to become a key attraction for international tourists.
Nov 21, 2018, Philippines:
The grand-scale store of the Swedish furniture giant released as tenant of Mall of Asia in Manila.
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Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
212 Istanbul Power Outlet GLA:753 474 SF
ADDRESS: Mahmutbey Merkez Mah. Taşocağı Cad. No:5 Bağcılar  /  İstanbul
Turkey . Istanbul
212 Istanbul Power Outlet


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