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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.


May 19, 2022, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
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Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark


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