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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




DAY BEFORE YESTERDAY, USA:
Skyports designed for vehicles of the Uber Air project, the world's first urban aviation network.
DAY BEFORE YESTERDAY, United Kingdom:
Nike has redesigned the women's part of its flagship shop in London, showing plus-size mannequins.
Jun 13, 2019, Slovenia:
Irish fashion retailer Primark revealed its first store in Slovenia at Citypark in Ljubljana, attracting thousands of enthusiastic customers.
Jun 11, 2019, USA:
Krispy Kreme is preparing to present its flagship retail concept in Times Square in New York.
Jun 10, 2019, USA:
American Eagle Outfitters reported its earnings for the first quarter of this year.
Jun 7, 2019, United Kingdom:
Thrill-seekers can swim in the pool with a 360-degree view of London.
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Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom


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