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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




TODAY, Italy:
The subsidiary of the leading Arabian group starts projects in Milan and Turin.
YESTERDAY, United Kingdom:
Croydon Council approves plans to build £1.4 billion shopping center.
Nov 16, 2017, France:
Les Ateliers Gaîté projects to be based in central Paris and La Part-Dieu in Lyon, France.
Nov 15, 2017, Serbia:
Ada Mall will be the first shopping mall of the newest generation in Belgrade, Serbia.
Nov 14, 2017, Russia:
The FORT Group is acquiring the entire retail portfolio in Moscow from IMMOFINANZ in a share deal.
Nov 13, 2017, United Kingdom:
Haribo has chosen London Designer Outlet (LDO) for its first outlet store in the UK.
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Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center
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ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
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ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
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