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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




Jan 24, 2020, USA:
Mars Retail Group has announced upcoming discoveries at Disney Springs, Mall of America, and Berlin.
Jan 23, 2020, Slovenia:
The volume of investments in the construction of the shopping and entertainment center was about 150 million euros.
Jan 22, 2020, India:
H&M's collaboration with a famous Indian designer is an indicator of the company's interest in this rapidly growing market.
Jan 21, 2020, United Kingdom:
The fashion chain marks the growth of sales and intends to consolidate the results with the opening of 18 new outlets.
Jan 17, 2020, France:
The retail space was created in collaboration with Galeries Lafayette department store.
Jan 17, 2020, USA:
Gap has changed its mind about making Old Navy a separate company.
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ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
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