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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




Feb 13, 2018, Sweden:
The company began renting out furniture and buying its own products, second-hand.
Feb 9, 2018, United Kingdom:
Plans are in place to enhance the entrance experience, car park, internal furniture, shop fronts, signage and wayfinding.
Feb 8, 2018, Canada:
Plans are underway to redevelop the shopping mall into the mixed-use community spanning 28-acres.
Feb 5, 2018, United Kingdom:
Cheshire Oaks Designer Outlet announces the start of construction on a new phase.
Feb 1, 2018, Germany:
Spaces at new F&B area at MyZeil Frankfurt successfully leased to exciting food concepts.
Feb 1, 2018, France:
CEO of the popular brand of clothing and equipment for surfers and snowboarders Pierre Agnes is missing in the sea off French coast.
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Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest Mall


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