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Four steps for enduring and remaining diverse in retail



Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business.
Sustainability is now the focus for most retailers and their decision to share their efforts both internally and externally may be contributing to their ability to stay in business. According to the Retail Sustainability Report of 2013, 71% of retailers are communicating their efforts and goals internally and publicly on websites and social media.

How is it best to communicate sustainability efforts?  The following equation is often used.  Which stakeholders matter? What matters to them? + What's material to you = A company's definition of “sustainability.”

1.   Focus on which stakeholders matter the most.  Often retailers note that all stakeholders are important but focusing on whom will help to decide what to share with them.  If consumers need reassurance on the products they are buying or employees want to feel more engaged then you will benefit by focusing on their needs.

2.  Next, self evaluate.  What materials are important?   Could it be physical assets or is it more product supply and demand focused.  

3.  It is necessary to define sustainability as it applies to you.  Utilizing the first two steps, rank and communicate to your target audience what is the most important need and strategy.

4.  Lastly, determine how to spread the news.  Based on your audience and the information they need to know choose the best method for sharing with them through reports, websites, radio and TV, printed materials, and social media.




YESTERDAY, USA:
There will be Lord & Taylor store back in New York. However, so far, only in pop-up format and only for the holidays.
YESTERDAY, United Arab Emirates:
The media giant Warner Bros. announced its intention to open its world's first themed hotel in 2021.
DAY BEFORE YESTERDAY, USA:
Cadillac Company offers its customers a fundamentally new experience of choosing a car.
Dec 6, 2019, USA:
Levi's Haus Miami has become home to a variety of brand collaborations, interactive entertainment, and innovation testing.
Dec 5, 2019, USA:
The Italian brand sells "the most expensive T-shirts in the world" in support of its first real estate project.
Dec 4, 2019, Malaysia:
The facility will serve dishes previously available in the planes of a famous budget Malaysian airline.
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