The Lyst fashion search platform presented a forecast of the direction the world of haute couture will develop in 2020.
In making the forecast, data on more than 6 million products, 12000 stores, were analyzed, and activity in the world media and social networks for 2019 was taken into account. It is assumed that in 2020 high fashion will move to a new level. It will be influenced by various significant events, such as space achievements, the Olympic Games, and the presidential elections in the United States.
1. Space Fashion
The world of space exploration is undergoing new dawn, with regular media reports of new achievements, which will undoubtedly have an impact on the world of haute couture. Lyst predicts that all kinds of "cosmic" motifs such as holographic inserts or suits of outerwear will start to appear.
2. Japanese motifs
As Tokyo will host the 2020 Olympic and Paralympic Games in the summer, analysts at Lyst are confident that this will have an impact on the high fashion in which various Japanese motifs will start to appear. Studies have shown that the world today is experiencing an increase in interest in Japanese culture, and the search for Japanese brands on the Web in 2019 increased by 8%.
3. Big bags
In 2019, the average bag size decreased by 40%. However, Lyst is confident that in 2020 the fashion for huge bags, which dominated in the 2000s, will return. Famous fashion magazines such as Harper's Bazaar and Elle, which also predict the return of large bags and robot bags, agree with this. By the way, according to the NPD report, in 2019, consumers spent more money on expensive shoes than on bags.
4. Political Fashion
According to Lyst, we are entering a decade when politics will have a strong influence on the fashion world, which will begin to "reflect global and cultural tensions. And the impulse will be the upcoming U.S. presidential elections in 2020. Using fashion as a means of political expression is not new; in turbulent times, this trend is only increasing.
23 DECEMBER 2019, USA
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