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Foot traffic in U.S. malls decreased significantly



With rapid changes in the preferences of consumers, retailing remains a complicated business. From 2010 through 2013, Fidelity Investments noted that shopping in malls has decreased considerably due to varying conditions.

With rapid changes in the preferences of consumers, retailing remains a complicated business.  From 2010 through 2013, Fidelity Investments noted that shopping in malls has decreased considerably due to varying conditions.  

Not only does weather impact trips out to the local retailer, but with the steady increase in the use of devices, online shopping has become the preferred method of many.  A majority of online retailers offer incentives such as free and expedited shipping, easy returns, online discount codes, and price comparisons making them a more pleasing method when compared to time consuming trips to various retail establishments.

Despite this growing shift, Fidelity sites that a few remaining industries continue to serve the public well through retail shops. Those stores offering customers a live look at housewares, in store discounts for buying in bulk, advice and products promoting a healthy lifestyle, budget friendly dollar stores, and fast food chains are among those surviving this transition.

U.S. foot traffic 2010-2013


More about shopping malls in the USA

Mar 31, 2020, France:
The brand will refocus some of its production capacity on producing masks and other protective equipment to join the global fight against the pandemic.
Mar 30, 2020, Germany:
Several major retailers in Germany have decided to stop paying rent for stores that are forced to idle due to the coronavirus epidemic.
Mar 26, 2020, USA:
McDonald's restaurant chain is forced to revise the menu as the coronavirus spreads.
Mar 26, 2020:
To support as many people as possible during difficult times, Nike makes its applications with exercise programs and video training available to everyone.
Mar 25, 2020, USA:
According to the company, it will gradually reopen stores in the regions where this situation allows.
Mar 24, 2020, Sweden:
The total number of closed stores around the world reached 3440 out of 5060.
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