Foot traffic in U.S. malls decreased significantly

With rapid changes in the preferences of consumers, retailing remains a complicated business.  From 2010 through 2013, Fidelity Investments noted that shopping in malls has decreased considerably due to varying conditions.  

Not only does weather impact trips out to the local retailer, but with the steady increase in the use of devices, online shopping has become the preferred method of many.  A majority of online retailers offer incentives such as free and expedited shipping, easy returns, online discount codes, and price comparisons making them a more pleasing method when compared to time consuming trips to various retail establishments.

Despite this growing shift, Fidelity sites that a few remaining industries continue to serve the public well through retail shops. Those stores offering customers a live look at housewares, in store discounts for buying in bulk, advice and products promoting a healthy lifestyle, budget friendly dollar stores, and fast food chains are among those surviving this transition.