Fendi Casa is starting a new stage of life and hopes that the partnership with Italian Design Holding will strengthen the position of the luxury furniture brand in the world market.
The division of the famous Italian fashion house Fendi, which is part of the LVMH conglomerate specializing in luxury furniture and home accessories, is restarting its activities and is starting to work with a new partner. Having first introduced the Fendi Casa collection of luxury furniture in 1987, the company is now entering a new era of its development.
Because the license to work with the previous partner Luxury Living Company has expired, the fashion brand restarted the furniture project in partnership with the Italian design group Design Holding. The joint venture between Fendi Casa and Design Holding will be called Fashion Furniture Design, which will further develop furniture and interior items in the luxury segment.
Plans for the joint venture include promoting the Fendi Casa brand in the international market. The art director of the new company, Silvia Venturini Fendi, will be responsible for the creative side of the business while also maintaining the design traditions of the fashion house. According to the company's plans, the first creative project will be presented at the Salone del Mobile design exhibition in Milan in January 2022.
For Design Holding, which already owns several well-known brands in the home products market, including B&B Italia and Louis Poulson, the collaboration will be an opportunity to strengthen its position in the luxury design sector. According to Gabriele Del Torchio, head of Design Holding: "The class and style of Fendi's products, combined with Design Holding's leadership in the design market, will make this collaboration a winning partnership."