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Fendi Casa opens its first flagship store in China



The opening of the brand's third flagship store worldwide follows the success of the Milan-based Piazza della Scala store.
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Fendi's premium-class furniture and home goods branch, Fendi Casa, has unveiled its first flagship store in China. Occupying 8200 sq. feet (765 sq.m) on Nanjing West Road in Shanghai, the two-story store features floor-to-ceiling windows that provide natural lighting.

The opening of the brand's third flagship store worldwide follows the success of the Milan-based Piazza della Scala store, which debuted last year. Fendi Casa operates globally, including in Europe, the Middle East, India, Southeast Asia, and the Americas.

According to Alberto Da Passano, General Manager of Fashion Furniture Design, Asia, China is one of the most crucial markets for Fendi. The brand's new launch in Shanghai presents both a challenge and an opportunity.

Fendi Casa China

Fendi established Fendi Casa in 1987 after the idea of creating a home collection emerged from the minds of Alberto Vignatelli and Anna Fendi. Fendi was among the pioneer fashion houses in the home goods market with a specialized collection.

In 2021, Fendi and Design Holding, an international high-design group, joined forces to establish Fashion Furniture Design (FF Design) to expand the Fendi Casa business. Design Holding is the largest shareholder in this joint venture.

More about shopping malls in China



TODAY, Australia:
The U.S. lingerie giant disclosed plans on Wednesday to open the store in the Highpoint Shopping Centre.
YESTERDAY, India:
Bershka's inaugural brick-and-mortar store in India is slated to open in Mumbai this November.
DAY BEFORE YESTERDAY, USA:
Ross will open 21 new Ross Dress for Less stores and three DD's Discounts stores across 17 states.
Jul 22, 2024, Italy:
The 120-square-meter boutique is strategically situated near the iconic Spanish Steps in Rome.
Jul 19, 2024, France:
This prime location places it in the heart of the Marais district.
Jul 18, 2024:
The acquisition is expected to finalize by the end of 2024.
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