Fender is opening its first-ever flagship store

The American brand chose the Harajuku district in Tokyo.

The legendary manufacturer of high-end guitars Fender announced the opening of its first-ever flagship store. The retail space appeared in Tokyo. The American brand chose the Harajuku area, one of the favorite locations of young people who love animation and American music, for its flagship store.

Fender expects that by 2030 the Asia-Pacific region will become the largest music market in the world. This is where the manufacturer plans to open new stores. As for Japan, Fender sales have grown in the market for the last eight years. Fender products are sold in Tokyo in various multi-brand stores. The new flagship will be a real center of attraction and a real kind of amusement park museum for fans of the brand.



The three-story store features various acoustic and bass guitars, amplifiers, and exclusive products. A coffee shop and concert stage operate on the lower floor of the flagship store. The upper floor of the store will sell custom guitars. In addition, the store will sell "F Is For Fender" branded clothing.

Fender is an American brand known for its high-quality guitars, basses and other musical instruments. Fender Musical Instruments Corporation was founded by Leo Fender in 1946 and has since become one of the leading musical instrument manufacturers in the world.



Fender became famous for its electric guitars such as the Stratocaster, Telecaster and Jazzmaster. These models have become icons in rock music and have been used by many famous guitarists, including Jimi Hendrix, Eric Clapton, David Gilmore and many others.

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